DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data.
PHILADELPHIA, PA, May 26, 2026 – DataGroomr today announced new AI-powered enrichment capabilities for its Salesforce data quality platform on Salesforce AgentExchange, Salesforce’s marketplace for the agentic era that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience. The new capability helps organizations orchestrate GenAI and third-party enrichment providers through AI-powered workflows with natural language prompts.
As organizations increasingly adopt AI and revenue operations automation across sales and marketing workflows, CRM data quality has become more critical than ever. Organizations are increasingly combining GenAI and multiple enrichment providers to improve CRM coverage, automate workflows, and accelerate GTM execution.
However, enrichment often introduces duplicate records, inaccurate values, inconsistent formatting, and fragmented data that reduce trust in reporting, forecasting, routing, and AI-driven decision-making. DataGroomr helps organizations operationalize enrichment while ensuring CRM data remains trusted and actionable.
DataGroomr’s new enrichment capabilities include:
- Agentic enrichment workflows – Organizations can use agentic workflows to coordinate enrichment across GenAI and third-party data providers, automate enrichment logic, and standardize how enriched data enters Salesforce.
- Native Apollo, Dun & Bradstreet, ZoomInfo, and other MCP-based data provider integrations – Customers can coordinate GenAI and multiple third-party enrichment providers within unified real-time workflows, with additional integrations in development.
- Natural language enrichment workflows – Users can enrich Salesforce records using simple prompts instead of rigid workflows and manual configuration.
- Quick Start templates – Ready-to-use enrichment templates accelerate common use cases such as ICP Fit Scoring, Buyer Persona Classification, Tech Stack Detection, Personalized Outreach Angles, and Deal Risk Assessment.
- Dataset-level enrichment orchestration – Teams can control enrichment execution order, field mappings, prompts, and provider usage across Salesforce datasets from a centralized configuration layer.
- Real-time enrichment triggers – Records can now be enriched automatically as they are created or updated inside Salesforce.
DataGroomr is available on AgentExchange at https://appexchange.salesforce.com/.
DataGroomr for Salesforce Data Quality and Enrichment
Salesforce Admins and Operations teams need trustworthy CRM data to support reporting, forecasting, automation, and AI initiatives. Sales and Marketing leaders require complete and accurate account, lead, and contact data to improve targeting and pipeline generation. DataGroomr helps organizations deduplicate, cleanse, enrich, verify, standardize, and coordinate Salesforce data workflows without the cumbersome setup and configuration required by legacy tools.
Comments on the News
“For years, DataGroomr has helped organizations maintain clean, trusted Salesforce data,” said Steve Pogrebivsky, CEO at DataGroomr. “With this new capability, we’re extending that foundation into agentic enrichment workflows. Organizations can now orchestrate GenAI and third-party enrichment providers within Salesforce while ensuring CRM data remains deduplicated, standardized, and trusted for GTM execution and AI initiatives.”
“With the new AgentExchange, partners like DataGroomr get better access to Salesforce’s entire install base and tools that help them build, manage, and scale their distribution more efficiently than ever before,” said Tyler Carlson, SVP and Head of Product, AgentExchange and Ecosystem at Salesforce. “DataGroomr’s AgentExchange solution is helping customers accelerate business transformation by maximizing Salesforce data quality and trusted CRM operations.”
Salesforce AgentExchange makes it easy for customers to discover, buy, activate, and manage trusted solutions across Salesforce and Slack. Today, customers can discover nearly 14,000 vetted apps, agents, sub-agents, tools, integrations, and experts that help customers solve their unique business challenges faster.
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About DataGroomr
DataGroomr is the modern, AI-powered solution for Salesforce data quality and enrichment orchestration. The platform helps organizations deduplicate, cleanse, enrich, verify, import, and maintain Salesforce data through intelligent automation and natural language workflows. Delivered as Software-as-a-Service (SaaS), DataGroomr enables organizations to maintain trusted CRM data for sales, marketing, revenue operations, and AI initiatives.
