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When working with data, whether inside some information systems or specifically in Salesforce, poor data will waste valuable time, lead to system performance issues, bad decision-making and lost revenues. Our…
Precision, recall and F1 are terms that you may have come across while reading about classification models in machine learning. While all three are specific ways of measuring the accuracy…
In 2017, research from CIO magazine found that about a third of CRM projects fail, while more recent research found the failure rate to be much higher, between 50-70%. In this context, CRM failure means that the project resulted…
DataGroomr has added five enhancements in April, including a new function available in the Merge Rules called “Distribute Values.”
The DataGroomr tech team has been hard at work building improvements to the platform. In our last update, we responded to the most frequent request by providing users with the…
Conducting a successful Salesforce data migration is one of the most challenging processes you will have to perform as a Salesforce professional. The need for data migration arises for many reasons. Most…
Enterprise Data Management is crucial for organizing systems. Start with a look at what you already have in place and identify areas for improvement.
Companies in the tech industry are always looking to push the boundaries of what self-determining computers are capable of, especially given all of the latest developments in AI and machine…
If you invested in a deduplication tool, the odds are that you suspect your Salesforce data contains duplicate records and other hygiene issues. But even after you have installed the…
Salesforce is jam-packed with all kinds of features for making insightful decisions, such as reports, dashboards, and sales forecasting. However, all of this will only be useful if you start…
The Salesforce AppExchange is a very important resource for enhancing and customizing the functionality and usability of your SFDC platform. This includes things like simplifying the process of signing documents,…
When we released custom matching rules based on machine learning (ML) in November, it paved the way for the next major feature frequently requested: the ability to detect duplicates and…
With the holiday season already upon us, sales cycles tend to slow down before picking up again in January. You can take advantage of the holiday lull to clean up…
When two Salesforce records are displayed side-by-side, a person can fairly easily spot similarities and determine if these records are duplicates. However, when you extrapolate that over even a modest…
When we think of machine learning, we tend to think about robotic process automation, virtual assistants, and self-driving cars. While these are all common applications that garner headlines, machine learning…
A few major features have been added to the DataGroomr app in November, including an ability to create and train your own machine learning model; create and customize reports on…
Most organizations using Salesforce rely on the account-based approach to prospecting, which is highly personalized and designed to focus on the most high-value accounts. Unlike other approaches, account-based selling involves…
Part 5: Conducting a Data Quality Assessment Part 5 of our series on Data Quality Assessment focuses on results and reporting. This article concludes our five-part series and if you…
Part 4: Conducting a Data Quality Assessment We are up to the fourth article in the series on Data Quality Assessments. In this part, we will take a closer look…
Part 3: Conducting a Data Quality Assessment We are continuing with our deep dive into different aspects of conducting a data quality assessment. Part 3 will focus on selecting the…
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