We know that clean data is critical for companies to be successful. Unfortunately, the process of deduplicating records is often painful, but we don’t think it has to be that way. We think it should be damn simple.
By simplifying the approach to deduping Salesforce and providing easy-to-use apps that are powered by Machine Learning, we hope to allow companies to take advantage of everything Salesforce has to offer without the pain.
The idea for DataGroomr emerged from a personal experience of frustration with data management. When Steve Pogrebivsky’s previous company was acquired by a competitor, both firms relied on Salesforce CRM to manage their data. As part of the acquisition integration, the two companies merged their lead, contact, and account data into a single Salesforce organization. The result was a massive headache—thousands of duplicate records that caused significant problems across marketing, sales and finance teams.Â
Customers received duplicate marketing communications, creating confusion and irritation. Even worse, multiple salespeople ended up contacting the same customer, making things even more awkward and damaging relationships.Â
Salesforce offered limited tools to address this issue; so they turned to a third-party solution—a company that would later become a DataGroomr competitor. Although the tool was eventually effective, it required considerable time and effort to configure. The interface was outdated and complex, and the steep learning curve meant that only highly experienced employees could use it effectively.Â
This arduous experience sparked an idea. Steve and his co-founder, Ben Novoselsky, were convinced that there had to be a better way. They envisioned creating a tool that would make duplicate detection and removal simple, intuitive, and accessible to all employees, not just the most seasoned professionals.Â
Motivated by a passion to solve the problem, Steve and Ben embarked on a journey to develop a SaaS-based solution powered by Machine Learning. Their vision was to create a tool that could identify duplicates without the need for complex configurations, one that would continuously improve as it learned from Salesforce data patterns. After two years of hard work—building advanced ML models and designing a modern, user-friendly interface—DataGroomr was officially launched in April 2020.Â
Today, DataGroomr is transforming the way businesses manage their data. What started as a personal frustration has evolved into a solution that helps hundreds of organizations streamline operations, enhance customer relationships, and ultimately harness the power of clean data.Â
No Setup or Customization Required.
Always. Let’s face it, you shouldn’t need a Data Science degree to clean Salesforce. That’s why we build our apps with simplicity in mind.
We’re fiercely committed to supporting all of our users. Whether you’re a historical user or just getting started with a trial, you can rely on us for help.
As an AppExchange Partner, our app has undergone and passed Salesforce’s stringent security reviews. We’ll also be audited by Salesforce.
DataGroomr believes that innovation is powered by diversity in perspectives and experience. We encourage and support representation and inclusivity of all people. Through equitable hiring practices and an awareness of the potential contributions of all people, we commit to maintain equal opportunities for participation across our industry’s diverse expanse of professionals.
DataGroomr will continue to advocate for equality and social justice in our mission and our messaging and to create new possibilities for inclusion through technology and through our business practices.
© 2025 DataGroomr.com. All Rights Reserved.
