Enrich Your Data Without the Chaos

Orchestrate third-party enrichment intelligently while keeping Salesforce clean and trusted

See DataGroomr in Action

Enrichment gives you more data. DataGroomr gives you data you can trust.

DataGroomr orchestrates GenAI and third-party enrichment providers through agentic workflows that help maintain clean, deduplicated, and standardized Salesforce data.

Enrichment often creates CRM chaos

Companies invest in enrichment to improve targeting, pipeline generation, and automation. But as more data flows into Salesforce, duplicate records, conflicting information, and inconsistent formatting quickly spread across the CRM.

New records arrive constantly from sales prospecting tools, marketing campaigns and forms, events and webinars, purchased lists, and third-party data providers. Without intelligent matching and governance, enrichment can create:

Duplicate accounts and contacts
Inaccurate segmentation and routing
Poor reporting and forecasting
Wasted sales and marketing effort
AI outputs built on unreliable data

The result is a familiar data quality gap: your CRM is either clean but thin or rich but messy.

More data does not automatically mean better data. Without matching, deduplication, and standardization, enrichment can make Salesforce harder to trust.

Salesforce enrichment and deduplication rules are not enough

Salesforce duplicate rules can catch obvious matches, but they are not built for today’s continuous enrichment workflows or AI-generated data.

Traditional approaches rely on brittle matching rules, manual cleanup, limited merge capabilities, and ongoing admin maintenance. They struggle with real-world variation across company names, domains, titles, subsidiaries, contact changes, and inconsistent provider data. As enrichment scales, manual cleanup and validation become impossible.

Revenue teams need enrichment that works with data quality from the beginning, not after the damage is already done.

AI-powered enrichment, your way

DataGroomr uses agentic workflows to orchestrate enrichment across GenAI and third-party data providers like Apollo, Dun & Bradstreet, and ZoomInfo while maintaining trusted Salesforce data.

DataGroomr ensures every enriched record is matched correctly, deduplicated intelligently, standardized consistently, and activated safely inside Salesforce. The result is enriched CRM data your business can trust.

Coordinate multiple enrichment providers intelligently
Use agentic workflows to orchestrate enrichment across third-party providers without vendor lock-in or fragmented Salesforce data.

Build enrichment workflows using natural language
Use natural language prompts instead of brittle rules or complex enrichment configurations.

Prevent enrichment-driven duplicates automatically
DataGroomr matches, deduplicates, standardizes, and validates enriched records before bad data spreads through Salesforce.

Enrich directly inside Salesforce workflows
Run enrichment in bulk, in real time, or within Salesforce automation to maintain clean CRM data continuously.

How clean enrichment works

DataGroomr enriches Salesforce using AI, third-party data providers, and natural language workflows while keeping CRM data clean and connected.

Instead of adding more data chaos, DataGroomr helps organizations operationalize enrichment at scale with a unified, governed workflow.

Start with clean data
Deduplicate records before enrichment begins to prevent wasted third-party data credits, improve enrichment accuracy, and reduce the risk of duplicate or poorly matched records spreading through Salesforce.

Connect your enrichment providers
Connect providers like Apollo, Dun & Bradstreet and ZoomInfo into a unified enrichment workflow coordinated by DataGroomr’s AI engine.

Configure enrichment with natural language or Quick Start Templates
Ask for missing firmographic, demographic, contact, sales intelligence, or opportunity insights directly inside Salesforce without rigid workflows or complex setup.
You can accelerate setup with ready-to-use enrichment templates for common use cases like ICP Fit Score, Buyer Persona, Tech Stack Detection, Personalized Outreach Angle, and Deal Risk Assessment.

Enrich records intelligently
Generate or retrieve enriched data for prospecting, segmentation, lead routing, forecasting, customer intelligence, and AI workflows.

Match and deduplicate automatically
DataGroomr ensures enriched data maps to the correct existing Salesforce records before duplicates spread across the CRM.

Standardize and validate
Normalize enriched values to improve consistency across routing, segmentation, reporting, forecasting, automation, and AI initiatives.

Automate enrichment in real time
Run enrichment automatically as records are created or updated inside Salesforce so new data is enriched, standardized, and governed the moment it enters your CRM.

Activate trusted data
Power GTM execution, AI workflows, lead scoring, forecasting, and customer intelligence using Salesforce data your teams can trust.

Modern enrichment requires coordination

Most enrichment solutions lock teams into a single provider while still leaving them to handle duplicate records, inconsistent data, and ongoing cleanup. DataGroomr uses agentic workflows to orchestrate GenAI and third-party enrichment providers while maintaining clean, trusted Salesforce data. Teams get a unified enrichment strategy that keeps CRM data consistent, reliable, and ready to scale across sales, marketing, and AI initiatives.

From enrichment to revenue impact

Strategic prospecting and ICP targeting
Build better target account lists using enriched firmographic and company data without creating duplicate accounts.

Lead enrichment and conversion
Use shorter forms to improve conversion, then enrich missing details automatically for routing, scoring, and sales follow-up.

Intent-driven selling
Bring in timely signals and account intelligence while keeping records matched to the right accounts.

Database health and maintenance
Continuously refresh stale or incomplete CRM data while maintaining clean, trusted records.

AI readiness
Give AI models and automation cleaner, richer, more reliable CRM data.

”Today, we have to compare data across Apollo, ZoomInfo, D&B, and other providers manually to determine which updates are actually correct. Then someone still has to go into Salesforce, apply those updates, and track the changes themselves. That process becomes impossible at scale across thousands of contacts. DataGroomr automates that work by coordinating enrichment across providers, identifying trusted updates, and applying them directly within Salesforce.

Built for teams that depend on trusted CRM data

Is enriched data making your CRM better or messier? DataGroomr’s enrichment capability is built for teams that need richer Salesforce data without sacrificing trust.

RevOps – Preserve trust in reports, forecasts, routing, and pipeline analysis.
SalesOps – Give reps complete and accurate records without manual research.
Marketing Ops – Improve segmentation, targeting, attribution, and campaign performance.
Salesforce Admins – Reduce manual cleanup and avoid maintaining brittle duplicate rules.
Data and AI Teams – Create a stronger foundation for scoring, forecasting, automation, and AI initiatives.

Enrichment is part of a unified AI-powered data quality platform

DataGroomr continuously detects, cleans, enriches, standardizes, and maintains Salesforce data automatically to keep your CRM accurate, reliable, and ready to scale.

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