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DataGroomr Pricing

Find the right DataGroomr Subscription for you.


$ 995


Includes all features to dedupe, merge, import and verify your core Salesforce data.

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$ 1,995


Adds custom/cross object deduplication, advanced merge, mass transform, delete and more.

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$ 3,995


Adds undo/restore for merges, role-based permissioning and API integration.

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Subscription includes 100,000 records and 1 user

Records is the number of records across all Salesforce objects loaded into DataGroomr. Additional records are priced at $500 per every 100K records under 500K and $100 per each additional 100K records over 500K. Each additional DataGroomr user is $500.

Please review sample estimations on this page.

Subscription price
Total price:


    Clean and Dedupe Salesforce Data




    AI/Machine Learning duplicate analysis

    Machine Learning used to identify duplicates in CSV files or across Salesforce objects prior to import

    Standard objects

    Analyze and merge Leads, Contacts and Accounts

    Basic merge rules

    Create rules for master (surviving) record selection

    Data filters

    Filter data used for duplicate analysis

    Side-by-side duplicate review

    Compare detected duplicates, select master record, copy data from field to field and in-line edit

    Manual and mass merge

    Merge or un-match detected duplicates individually or in bulk

    Customizable matching models

    User created machine learning models to detect duplicates

    Custom objects

    Analyze and merge duplicates in any Salesforce custom objects (other than Leads/Contacts/Account which are included in Standard)

    Cross-object deduplication

    Identify and merge duplicates across any Salesforce objects (e.g., Leads to Contacts, Leads to Accounts, etc.)

    Advanced merge rules

    Create custom rules for selecting master (surviving) record and field value rules to determine which data will be saved in the master record

    Manual and mass convert

    Convert duplicates groups manually or in bulk

    Undo merge and restore records

    Undo Merge allows to reverse merges by restoring deleted child records and reparenting any related record

    Salesforce Component

    Displays identified duplicates directly in Salesforce

    Merge from Salesforce Component

    Enable Salesforce users to merge records without logging to DataGroomr



    Import and Update




    AI/Machine Learning duplicate analysis

    Machine Learning used to identify duplicates in CSV files or across Salesforce objects prior to import

    Import data from CSV

    Import cleansed data (no duplicates) from CSV files into Salesforce

    Update data from CSV

    Update/enrich existing Salesforce records with data from CSV duplicates

    Mass import

    Mass import cleansed data (no dulpicates) from CSV files or between Salesforce objects

    Mass update (Enrich)

    Mass update/enrich Salesforce records based on duplicates in CSV files or between Salesforce object

    Verify email, phone and address

    Verifies that email, phone and address are valid. Credits may be purchased for as low as $0.002




    Transform / normalize / standardize

    Apply rules to transform and standardize data before importing to Salesforce

    Assign to campaigns

    Assign imported records to Salesforce campaigns

    Import into custom object

    Import cleansed records into objects other than leads, contacts and accounts

    Import data from any Salesforce object

    Import cleansed records (no duplicates) from one Salesforce object to another

    Update data from any Salesforce object

    Update/enrich Salesforce records based on duplicates in another object

    Maintain Salesforce Data Hygiene




    AI data quality analysis

    Neural network used to analyze data for quality and completeness

    Mass delete

    Remove poor quality data or any data based on filters

    Transform / normalize / update

    Apply rules to transform, normalize or update any data manually or en masse

    Verify and suggest email

    Verifies email address and domain, suggests alternatives for invalid emails. Credits may be purchased for as low as $0.002




    Verify phone number

    Verifies that phone number is real and relevant, determines country and a type (landline/mobile). Credits may be purchased for as low as $0.002




    Verify and suggest address

    Verifies that address is complete and real, suggests corrections for invalid addresses. Credits may be purchased for as low as $0.002




    Sync verification to Salesforce

    Sync verification results including status, score and date to Salesforce

    Reporting and Automation




    Visual dashboard

    Visual graphs displaying current and historical data quality and usage

    Audit logs

    Detailed audit trail of all actions performed


    Export duplicates (and non-duplicates) to a CSV file

    Daily automated/scheduled jobs

    Schedule (daily) mass merge, analysis or other jobs to run automatically

    Real-time verify/update triggers

    Verify or update data fields (in near real-time) when a record is created or updated

    Sync to Salesforce

    Duplicates identified by DataGroomr can be synced to Salesforce for merging there

    API Integration

    API Integration lets you listen for events on your DataGroomr account so your integration can automatically trigger reactions

    Hourly automated/scheduled jobs

    Schedule (hourly) mass merge/convert, analysis or other jobs to run automatically





    Secure OAuth authentication to Salesforce

    SAS-70 type II compliant

    TLS 1.2+ in transit encryption

    AES-256 at-rest encryption

    GDPR compliant

    Role based permissions

    Roles allow administrators to manage access to modules and datasets inside the DataGroomr App





    Email and phone support

    Documentation and video library

    Personal onboarding

    Receive assistance with deduplication approaches, merge and matching rule development

    Less than 10,000 records?

    For organizations with less than 10,000 records, we offer a Micro subscription for 1 user. It includes email support and is priced at $99/yr.

    More than 3,000,000 records?

    No problem! Contact us and one of our friendly team will put together pricing based on your requirements. Call us on 215-253-5600 or email


    We offer discounted pricing for non-profits. Call us on 215-253-5600 or email

    Terms & Conditions

    The pricing outlined above is based on a yearly subscription. For full licensing terms and conditions, please see our Master Subscription Agreement.

    Free 14-Day Trial

    No Setup or Customization Required.

    Frequently Asked Questions

    How is number of records calculated?

    Number of records is the total number of records across all objects loaded into DataGroomr.

    How much does email, phone, address verification cost?

    After you exceed your plan’s limit for free verifications you may purchase credits.
    Phone verification – 1 credit, Email verification – 1 credit, US address verification – 2 credits, International address verification – 5 credits.

    20,000 credits


    $0.0040 per credit

    50,000 credits


    $0.0035 per credit

    100,000 credits


    $0.0032 per credit

    250,000 credits


    $0.0031 per credit

    500,000 credits


    $0.0025 per credit

    1,000,000 credits


    $0.0023 per credit

    2,000,000 credits


    $0.0022 per credit

    3,000,000 credits


    $0.0020 per credit

    Can I try DataGroomr before I buy?

    Yes, you can register for a free trial directly from the Salesforce App Exchange.

    Is the free trial limited?

    The free trial provides access to all of DataGroomr’s functionality. The only limit is that you can only merge up to 25 records.

    Is there a setup fee?

    No, DataGroomr doesn’t require any setup (installs, Salesforce customization etc.,)

    Can I test DataGroomr in my sandbox?

    Yes, you can choose to connect DataGroomr to your production or sandbox environment.

    Is support included with subscriptions?

    Yes. All paid subscriptions include access to in-app chat support, telephone and email support. We also provide users with access to our knowledge base, which is jam-packed with useful resources.

    Which payment methods are accepted?

    All major credit cards and bank wire payments are accepted by DataGroomr.

    What happens when new features are added to DataGroomr?

    All users will automatically receive access to new feature releases.

    Does DataGroomr comply with GDPR?

    Yes, DataGroomr does not store or export your data ensuring compliance with GDPR requirements.

    We do maintain a list of Salesforce record ids for matched duplicates (but no actual data).  These record ids have no significance outside your Salesforce org and we will remove this information upon request.