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DataGroomr vs. Duplicate Check

When looking for deduplication tools to cleanse your Salesforce environment, both Duplicate Check and DataGroomr are often the top tools that come up in the AppExchange search results as well as on various tool ranking and review websites. However, these tools have a completely different approach to deduplication. Before we get into all of the comparisons, let’s first get an overview of each product.

datagroomr vs duplicate check

Try DataGroomr for Free

No Setup or Customization Required.


Usability takes into account things like the completeness and accuracy with which users achieve their goals, the speed (with accuracy) with which this work can be done, how pleasant, satisfying or interesting an interface is to use and many other factors. Both of these products offer a free trial and you can also schedule a demo where someone will walk you through all of the functionality.

  DataGroomr Duplicate Check
Easy to use
Automated deduplication
Phone/email support available
No setup required
No configuration required
No data standardization required
Intuitive interface

Data Cleansing Features

When working with raw data, a thorough data cleansing is always necessary due to the volume of duplicates. Duplicate Check competitors offer functionality for detecting duplicates, but DataGroomr dives deeper into duplicates and provides a more thorough cleaning. You can find a Duplicate Check tutorial on their website that explains their functionality.

  DataGroomr Duplicate Check
Cross object deduplication
Custom object deduplication
En masse deduplication
Dedupe import data before it reaches your Salesforce
AI-driven deduplication
Flag false positives

Duplicate Check & DataGroomr Pricing

When comparing the prices between products, you should take into account how much time and resources it will save you and your team, whether or not it will significantly simplify their jobs and many other considerations.

  DataGroomr Duplicate Check
Price for up to 100,000 records $995/yr $1,799/yr
Free Trial 14 days 10 days
Record count fee
Full features in all editions
Best value for organizations with 100,000+ records

What Makes DataGroomr Superior to Duplicate Check?

DataGroomr provides a modern, fast and intuitive interface.

Saves time since there is no setup or configuration required.

Automatically improves duplicate detection through machine learning.

Clearly displays actionable duplicate information in a single dashboard.

No need to standardize or normalize data in order to detect duplicates.

Permits automated duplication reports and mass merge tasks as often as necessary.

Import wizard deduplicates, merges, and appends records while importing to Salesforce.


  • Leverages machine learning to identify duplicates in your Salesforce environment 
  • No setup required
  • No standardization or normalization required to detect duplicates.
  • Provides a modern, fast, and intuitive interface.
  • Provides three ways to merge duplicate groups:
    • Side-by-side record view in DataGroomr
    • Side-by-side record view in Salesforce
    • Mass Merge
  • Dedupe import files before data reaches Salesforce.
  • DataGroomr provides a detailed audit trail for all changes
  • Scheduler for full automation of repetitive tasks

Duplicate Check

  • Duplicate Check relies on rule creation to dedupe your Salesforce environment 
  • Duplicate Check is a native application
  • You can dedupe large volumes of data by automating some of the deduplication jobs
  • You can find duplicate records by applying fuzzy matching methods