When looking for deduplication tools to cleanse your Salesforce environment, both Duplicate Check and DataGroomr are often the top tools that come up in the AppExchange search results as well as on various tool ranking and review websites. However, these tools have a completely different approach to deduplication. Before we get into all of the comparisons, let’s first get an overview of each product.
DataGroomr vs. Duplicate Check

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No Setup or Customization Required.
Usability
Usability takes into account things like the completeness and accuracy with which users achieve their goals, the speed (with accuracy) with which this work can be done, how pleasant, satisfying or interesting an interface is to use and many other factors. Both of these products offer a free trial and you can also schedule a demo where someone will walk you through all of the functionality.
  | DataGroomr | Duplicate Check |
---|---|---|
Easy to use | ||
Automated deduplication | ||
Phone/email support available | ||
No setup required | ||
No configuration required | ||
No data standardization required | ||
Intuitive interface |
Data Cleansing Features
When working with raw data, a thorough data cleansing is always necessary due to the volume of duplicates. Duplicate Check competitors offer functionality for detecting duplicates, but DataGroomr dives deeper into duplicates and provides a more thorough cleaning. You can find a Duplicate Check tutorial on their website that explains their functionality.
  | DataGroomr | Duplicate Check |
---|---|---|
Cross object deduplication | ||
Custom object deduplication | ||
En masse deduplication | ||
Dedupe import data before it reaches your Salesforce | ||
AI-driven deduplication | ||
Flag false positives |
Duplicate Check & DataGroomr Pricing
When comparing the prices between products, you should take into account how much time and resources it will save you and your team, whether or not it will significantly simplify their jobs and many other considerations.
  | DataGroomr | Duplicate Check |
---|---|---|
Price for up to 100,000 records | $995/yr | $1,799/yr |
Free Trial | 14 days | 10 days |
Record count fee | ||
Full features in all editions | ||
Best value for organizations with 100,000+ records |
What Makes DataGroomr Superior to Duplicate Check?
DataGroomr
- Leverages machine learning to identify duplicates in your Salesforce environment
- No setup required
- No standardization or normalization required to detect duplicates.
- Provides a modern, fast, and intuitive interface.
- Provides three ways to merge duplicate groups:
- Side-by-side record view in DataGroomr
- Side-by-side record view in Salesforce
- Mass Merge
- Dedupe import files before data reaches Salesforce.
- DataGroomr provides a detailed audit trail for all changes
- Scheduler for full automation of repetitive tasks
Duplicate Check
- Duplicate Check relies on rule creation to dedupe your Salesforce environment
- Duplicate Check is a native Force.com application
- You can dedupe large volumes of data by automating some of the deduplication jobs
- You can find duplicate records by applying fuzzy matching methods