2026 Update This article was originally published in 2020 and continues to be relevant because the fundamentals of…
Steven PogrebivskyJanuary 2, 2026
Data management is the practice of ingesting, storing, organizing, securing, and maintaining data created and collected by your organization. It includes policies and procedures to ensure data accuracy, accessibility, and security, utilizing tools like your CRM and cloud storage to support analytics and operational decision-making.