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AI in Salesforce doesn’t work in a vacuum. It depends entirely on one foundational element: unified data. Without it, even the most advanced AI capabilities fall short.
Native tools work fine for basic scenarios, but only catch the most obvious matches. You need a data cleaning tool that solves your specific problems.
Previously called Salesforce Customer Data Platform, Salesforce Data Cloud integrates all customer data across all touchpoints for real-time activation.
Cleaner data isn’t a milestone – it’s a moving target. With our June Release, we’re pushing closer to that target once again.
Einstein GPT is an intelligent and advanced system that builds natural customer relations using Salesforce real-time CRM data, enhanced by the capabilities of large language models (LLMs).
In the May ‘25 release, we focus on two big themes: putting more intelligence at your fingertips and making large-scale actions feel surgical instead of scary. Here’s how these ideas show up throughout the platform.
Predictive dashboards go beyond simple visual reports. By using machine learning models, they predict different outcomes, recognize repetitive trends, and take action to address emerging issues.
We’ve done it again. DataGroomr has successfully completed its annual SOC 2 Type II audit, reaffirming our commitment to keeping your data secure.
The zero-trust security framework presents organizations with an up-to-date solution that requires verification before granting access.
DataGroomr’s April release brings a wave of capabilities that shorten the path from raw Salesforce data to clean, trustworthy records — whether you’re a brand-new customer or a seasoned admin pushing the platform’s limits.
May 13, 2025: Note, this article has been updated to reflect current behavior. Most organizations using Salesforce rely on the account-based approach to prospecting, which is highly personalized and designed…
In today’s data-driven world, organizations are gathering massive volumes of data every second.Here are some best practices for effectively managing and cleansing large datasets to ensure accuracy, consistency, and reliability.
DataGroomr is taking automation to the next level with its latest release, introducing even more AI-driven enhancements to simplify data management.
I tested four top Salesforce deduplication tools (DataGroomr, Plauti’s Duplicate Check, DemandTools by Validity and Cloudingo) to uncover their strengths and quirks.
Want to crush your sales goals? Salesforce’s Agentforce delivers the game-changing AI-powered features that can give you an edge on the competition.
Spring has sprung and new features are springing up in the DataGroomr platform! Since our last release, we’ve been continuously improving our product. Our latest set of enhancements is jampacked with new AI-powered automation, streamlined dataset management, and improvements to data quality visualization.
Agentforce, a leading AI-powered platform, is revolutionizing sales and lead generation by integrating artificial intelligence (AI) into every step of the process.
This article explores why AI is only as good as the data it learns from and how ensuring high-quality data is essential for building trustworthy and effective AI systems.
This guide moves quickly beyond making you nervous about all the bad things that can happen and offers specific solutions that you can begin implementing now.
From both a career perspective and a best practices standpoint, one of the great things about revenue operations is that it’s truly industry agnostic. You’re not limited to working within a single industry. You can build your expertise in software, financial services, or any other field.
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