Machine learning has a big advantage in that it does not require rules or filters. You won’t have any setup or maintenance process when you choose DataGroomr. Simply connect to Salesforce and start deduping right away. When you label records as duplicates, the system will automatically learn and improve the algorithm so that future duplicate detection is more accurate.
Free 14-Day Trial
No Setup or Customization Required.
Identify and eliminate duplicates without ever setting a filter
No other deduplication app for Salesforce uses machine learning! Imagine that.
But that’s just the beginning. Trimmr shows your duplicates side by side, so you can merge the way you want to. Select the master record, copy values or edit inline.
All that plus Trimmr continuously improves by learning from your actions. Each time you merge duplicates, Trimmr is becoming an expert dedicated just to you and your data.


Easily merge multiple records and control how that merge is performed
In lightning time, DataGroomr will merge all of your duplicate records. Need more control…no problem. You can create your own rules for merging. Use the handy drag-and-drop rules editor to define Master Record Selection or Field Value rules. Learn more in our Merge section about how we make the process painless.
Use Matching Rules to customize DataGroomr’s unique machine learning for your organization
Want to create your own machine learning models? No problem…DataGroomr lets you create and edit custom matching rules that include only the fields determined by you and trained exclusively on your data. Check it out!


Get an immediate barrier to any duplicates in your import files
Need to import data into Salesforce? The Importr module prevents duplicates from being created in Salesforce from imports.
Out with the bad data and in with the good. All unique records can then be imported, while duplicates can be disregarded or used to update existing records in Salesforce.
Compare duplicates side-by-side to quickly eliminate bad data
Salesforce can only show three duplicate records at a time. With DataGroomr you can compare as many as you find in a simple side-by-side compare.
You can also mass merge on-demand or by scheduling a job.


Manage the data that matters with an intuitive and attractive dashboard
Display information about data hygiene in simple charts consolidated in a customizable dashboard. DataGroomr displays your duplicate summary and history widgets, which can be resized, moved and configured to display different time frames and different datasets.
DataGroomr gives you the freedom to view the data you need when you need it.

“One of the best deduplication systems out there! The DataGroomr team is easy to work with and they have created an outstanding product.”
Andrew Mueller


“Salesforce is terrible at managing duplicates out of the box, and DataGroomr makes it SO easy to manage with only a few clicks. Plus their team is A+.”
Dave McCulloch


“DataGroomr is a spectacular tool, and one of the few “enterprise-ready” duplicate management systems on the market, in my own personal opinion.”
Cole McFarland


“This is by far the best deduplication system I have ever used. It is also very easy to use and understand! A great experience all around!”
Robbie Nelson


“This product is the best data cleanliness tool we’ve seen for getting and keeping our Salesforce org free from duplicates and other junk.”
Brian Schwartz


“The functionality of DataGroomr blows any other deduplication app out of the water. So easy to use, great customer service, and so much functionality.”
Bethany Hopper


“Easy to use! I was able to clean up years of old data in a matter of weeks. Great for ongoing maintenance as well.”
Alisa Skultety


“DataGroomr was a great answer to our need to keep cleaner data as our SFDC instance became more crowded. It’s extremely user-friendly and intuitive.”
Andi Kwon


“This app is so easy to implement and does a great job at identifying and merging duplicate records.”
Adam Clark


“DataGroomr is helping us to cleanse our database and remove duplicates. It is also making contact and account uploads quicker.”
Dan OConnell
