Featured Blog: Learn how to solve the problem of duplicates in Salesforce. Learn More
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Without a structured clean-up process, even the most successful marketing campaigns can leave behind long-term operational friction that affects future performance.
Salesforce has been renaming, rebranding and repositioning its AI components several times since 2023. This glossary is a source of truth that maps old names to new names.
A successful marketing campaign starts long before the first email is sent or advertisement appears. It starts with the quality of your CRM data.
The infographic maps out in a single image the Salesforce platforms journey through AI.
Discover how AI-driven insights, automation, and predictive analytics are implemented and used within the Salesforce ecosystem.
This update delivers more accurate duplicate detection, better visibility into matching behavior, and additional options for teams that need deeper control.
DataGroomr and Traction Complete represent two fundamentally different philosophies for solving the same core problem.
The December ’25 release focuses on one core goal: removing friction from everyday data quality workflows.
This guide will take you through ten steps you can take to improve Salesforce data quality without adding administrative workload.
Dirty data can cause suboptimal sales focus, customer misintent, and incorrect forecasts.
DataGroomr’s customers can now benefit from intelligent data quality improvement with real-time deduplication and AI-driven insights.
Salesforce is an effective CRM, but it can only be as effective as the data it contains. Duplicate records that enter the system have ripple effects throughout the organization.
This release introduces advanced logic in merge rule design, granular role-based permissions, new mass actions, and enhanced AI automation, along with improvements to stability and performance across the platform.
Is your Salesforce data trustworthy enough to make meaningful decisions by AI? The truth is unpleasant: AI is not fixing bad data; it is magnifying it.
Duplicate or near-duplicate records, documents, and knowledge articles can silently erode AI accuracy, waste compute resources, and undermine user trust.
This release brings thoughtful improvements across DataGroomr, focused on making data cleanup more intelligent, more efficient, and easier to manage day-to-day.
Salesforce AI excels where task flow is repetitive, involves heavy data, and is time consuming. But AI isn’t designed to be a replacement for the human side of sales.
There’s a reason personalized marketing works. When you speak to your buyers about what they actually care about, it builds trust faster than any generic message ever could.
The biggest change is that the DataGroomr AI Assistant is now more like a second set of eyes across your workflows — helping you make decisions faster, with less manual effort.
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