DataGroomr is the intelligent, no-code platform that transforms how you manage data quality in Salesforce. From deduplication and cleansing to verification, enrichment and automation, our AI handles the heavy lifting — so your team can focus on what matters.
All features are included in one unified platform; no separate modules required.
How it works
DataGroomr’s AI-powered engine continuously keeps your Salesforce data clean, accurate, and reliable—without complex rules or manual setup.
It starts by identifying duplicates, inconsistencies, and data quality issues across your data, then recommends or automates the best actions to resolve them. When new data is introduced—through imports, updates, or enrichment—DataGroomr ensures everything is deduplicated, standardized, and aligned with your existing data. The result is a trusted Salesforce environment that stays clean, complete, and ready to drive action.
DataGroomr delivers easy functionality
through six core capabilities:
Every capability works together seamlessly—no separate tools, no integrations, no additional purchases.
Eliminate duplicates without ever setting a filter
No other deduplication app for Salesforce uses machine learning!
DataGroomr shows your duplicates side by side, so you can merge the way you want to. Select the master record, copy values or edit inline.
DataGroomr provides recommended actions with clear reasoning powered by AI. Each time you handle duplicates, DataGroomr delivers expert guidance tailored to you and your data.
Merge multiple records and automate how merges are performed
In lightning time, DataGroomr will merge all of your duplicate records. Need more control? No problem. You can create your own rules using the handy drag-and-drop rules editor to define Master Record Selection or Field Value rules. DataGroomr makes the process painless.
Stop duplicates before they even enter Salesforce
With Live Dedupe, every new or updated record is instantly checked. Flag duplicates for review or auto-merge them on the spot to keep Salesforce clean from the start.
See and merge duplicates right in Salesforce with our Lightning Component
DataGroomr’s innovative Lightning Component lets you view and merge potential duplicates from all datasets directly in Salesforce! This component can be added to any record page layout.
Undo merged or deleted records quickly and securely
Merged records accidentally? No problem! Use the Undo button to restore these records immediately or at a later time from the Audit feature. Any related records will be automatically reconnected to the restored records.
Prioritize data cleansing with full insight
First assess data quality across your Salesforce records. Score data based on completeness, consistency, or any custom measure to quickly identify issues and prioritize cleanup.
Use transformation rules to standardize and normalize your data
Many organizations struggle with poorly formatted or misplaced data. Use DataGroomr’s Transform rules (or create your own) to fix these problems. Apply the rules to transform existing Salesforce data or to prevent them during imports.
Eliminate invalid records
Over time, your Salesforce instance can easily fill up with outdated or junk data that reduces user productivity and effectiveness. Identify and remove this data in bulk, quickly and easily.
Orchestrate enrichment across data sources
Enhance Salesforce records using your choice of AI and third-party data providers like Apollo, ZoomInfo, and Dun & Bradstreet. Use individual sources or combine them together; DataGroomr orchestrates enrichment across providers while keeping every update clean, deduplicated, and aligned with your existing data.
Use natural language to enrich records
Use natural language to build enrichment queries and select the data you want to add. Quickly enrich records with accurate firmographic and contact data without creating complex rules or workflows.
Verify records accuracy and reliability
Check email addresses, phone numbers, mailing addresses, and URLs to ensure your contacts are real, reachable, and up to date. Run verification in bulk to quickly improve the quality and reliability of existing Salesforce data.
Verify data in real time at the point of entry
Embed verification directly into Salesforce, workflows, or your API to validate records as they are created or updated. DataGroomr syncs verification results back to Salesforce so your team always works with trusted, up-to-date information.
Prevent duplicates from being imported into your org
Need to import data into Salesforce? DataGroomr identifies duplicates before records are created to prevent duplicates from slipping in. It only imports unique records while disregarding duplicates or using them to update existing records.
Enhance existing Salesforce records using CSV files
When DataGroomr identifies duplicate records in your import, there is no need to discard them. Update and improve your existing Salesforce data from duplicates by using a side-by-side comparison or in bulk with out-of-the-box or your own rules.
Import and enrich data using any object available in Salesforce
Move data from any Salesforce object to any other. Map the fields and DataGroomr will identify duplicates and unique records. You can then move entire records or copy data values between duplicates.
Gain instant visibility into Salesforce data quality
Monitor duplicates, trends, and data quality metrics in real time through customizable dashboards and widgets. Track the health of your Salesforce environment across different datasets, time periods, and operations from a single view.
DataGroomr gives teams immediate insight into the data issues that matter most so they can take action before problems spread.
Automate recurring data quality tasks
Schedule Mass Merge, imports, updates, verifications, and other operations to run automatically. Keep Salesforce clean and consistent without relying on manual maintenance.
Respond instantly to data changes
Trigger deduplication, verification, cleansing, and other actions automatically when records are created or updated in Salesforce. Prevent data quality issues before they spread across your system.
Execute large-scale changes with confidence
Run merges, updates, conversions, imports, and other operations across large datasets quickly and efficiently. Automate repetitive processes while maintaining accuracy and control.
Why DataGroomr?
DataGroomr is different from other Salesforce data quality apps.
- Uses a modern, fast, and intuitive interface
- Leverages machine learning to identify duplicates in your Salesforce environment
- Doesn’t require any setup or configuration
- Doesn’t require any standardization or normalization of your data to detect duplicates
- Offers Undo and Restore functions for peace of mind
- Provides three ways to merge duplicate groups:
1. Side-by-side record view in DataGroomr
2. Side-by-side record view in Salesforce
3. Mass Merge - Dedupes import files before data reaches Salesforce
- Provides a detailed audit trail for all changes
- Offers automation for repetitive tasks
“One of the best deduplication systems out there! The DataGroomr team is easy to work with and they have created an outstanding product.”
Andrew Mueller
“Salesforce is terrible at managing duplicates out of the box, and DataGroomr makes it SO easy to manage with only a few clicks. Plus their team is A+.”
Dave McCulloch
“DataGroomr is a spectacular tool, and one of the few “enterprise-ready” duplicate management systems on the market, in my own personal opinion.”
Cole McFarland
“This is by far the best deduplication system I have ever used. It is also very easy to use and understand! A great experience all around!”
Robbie Nelson
“This product is the best data cleanliness tool we’ve seen for getting and keeping our Salesforce org free from duplicates and other junk.”
Brian Schwartz
“The functionality of DataGroomr blows any other deduplication app out of the water. So easy to use, great customer service, and so much functionality.”
Bethany Hopper
“Easy to use! I was able to clean up years of old data in a matter of weeks. Great for ongoing maintenance as well.”
Alisa Skultety
“DataGroomr was a great answer to our need to keep cleaner data as our SFDC instance became more crowded. It’s extremely user-friendly and intuitive.”
Andi Kwon
“This app is so easy to implement and does a great job at identifying and merging duplicate records.”
Adam Clark
“DataGroomr is helping us to cleanse our database and remove duplicates. It is also making contact and account uploads quicker.”
Dan OConnell
FAQ
How does DataGroomr clean Salesforce data using AI?
DataGroomr begins with intelligent, AI-powered data profiling and analysis, automatically identifying duplicate data patterns and generating machine learning models tailored to your org’s data and metadata. Its algorithms continuously refine matching accuracy by learning from real-world usage. The platform also provides AI-driven “best action” recommendations, guiding users on which records to merge, verify, or standardize for maximum impact, eliminating the need for manual filters and time-consuming reviews.
What makes DataGroomr different from traditional data quality tools?
Unlike traditional systems that rely on complex matching rules, DataGroomr uses AI-powered automation. That means you can start cleaning Salesforce data immediately. No filters, formulas, or setup are required. It’s smart, fast, and built to grow with your business.
What data quality tasks can I automate with DataGroomr?
You can schedule and automate tasks like duplicate analysis, merging, record conversions, imports, verifications, and data standardization. DataGroomr’s automation module runs these operations on your preferred schedule or in real-time, ensuring your Salesforce data stays accurate and up-to-date.
Does DataGroomr help prevent duplicates from being imported into Salesforce?
Yes. The Transfer module automatically scans CSV imports for duplicates before they enter Salesforce. You can choose to discard, merge, or enrich existing records with new information, keeping your database clean from the start.
How does Live Dedupe work?
Live Dedupe continuously monitors your Salesforce records. Every time a new or updated record is created, DataGroomr instantly checks for duplicates and flags or merges them automatically, helping you maintain real-time data hygiene.
Can I view and merge duplicates directly in Salesforce?
Yes. With the Lightning Component, you can view and merge duplicate records directly within Salesforce record pages. It’s fully integrated, so your team can manage data quality without leaving the CRM.
What happens if I merge or delete records by mistake?
DataGroomr includes Undo and Rollback capabilities. Any merge action can be safely reversed, with all related records automatically reconnected, ensuring complete data safety and peace of mind.
Can DataGroomr verify and standardize contact information?
Absolutely. The Cleanse module validates and standardizes key fields such as email addresses, phone numbers, and mailing addresses. Verified data can also be synced back to Salesforce to improve deliverability, segmentation, and customer engagement accuracy.
Does DataGroomr work with custom Salesforce objects?
Yes. DataGroomr supports standard and custom Salesforce objects, so you can clean and manage data across all objects in your org — not just Leads, Contacts, and Accounts.
How does the Audit module improve visibility and compliance?
The Audit module tracks every action taken in DataGroomr — merges, imports, verifications, deletions — providing a full history for compliance, accountability, and troubleshooting.
Is DataGroomr secure and compliant?
Yes. DataGroomr never stores your data outside your secure Salesforce environment. All analysis is performed in a secure AWS cloud, without consuming your Salesforce org’s resources. The platform is SOC 2 Type II and HIPAA compliant. Security, privacy, and reliability are built into the platform.
How do I start a free trial of DataGroomr?
You can start your 14-day free trial instantly. No setup, credit card, or customization required. Experience how quickly DataGroomr transforms your Salesforce data quality.
