Featured Blog: Learn how to solve the problem of duplicates in Salesforce. Learn More
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This update delivers more accurate duplicate detection, better visibility into matching behavior, and additional options for teams that need deeper control.
DataGroomr and Traction Complete represent two fundamentally different philosophies for solving the same core problem.
The December ’25 release focuses on one core goal: removing friction from everyday data quality workflows.
This guide will take you through ten steps you can take to improve Salesforce data quality without adding administrative workload.
Dirty data can cause suboptimal sales focus, customer misintent, and incorrect forecasts.
DataGroomr’s customers can now benefit from intelligent data quality improvement with real-time deduplication and AI-driven insights.
Salesforce is an effective CRM, but it can only be as effective as the data it contains. Duplicate records that enter the system have ripple effects throughout the organization.
This release introduces advanced logic in merge rule design, granular role-based permissions, new mass actions, and enhanced AI automation, along with improvements to stability and performance across the platform.
Is your Salesforce data trustworthy enough to make meaningful decisions by AI? The truth is unpleasant: AI is not fixing bad data; it is magnifying it.
Duplicate or near-duplicate records, documents, and knowledge articles can silently erode AI accuracy, waste compute resources, and undermine user trust.
This release brings thoughtful improvements across DataGroomr, focused on making data cleanup more intelligent, more efficient, and easier to manage day-to-day.
Salesforce AI excels where task flow is repetitive, involves heavy data, and is time consuming. But AI isn’t designed to be a replacement for the human side of sales.
There’s a reason personalized marketing works. When you speak to your buyers about what they actually care about, it builds trust faster than any generic message ever could.
The biggest change is that the DataGroomr AI Assistant is now more like a second set of eyes across your workflows — helping you make decisions faster, with less manual effort.
Instead of relying on assumptions or anecdotal evidence, AI helps consultants discover actionable patterns that they can use to design better processes.
In recent months, organizations using Salesforce have been hit hard – not due to vulnerability in Salesforce itself, but through misuse of trusted OAuth-connected third-party apps.
We’re excited to share our August ’25 release, packed with features that make it easier than ever to keep your Salesforce data clean, accurate, and trustworthy.
AI does more than just follow commands. It proactively serves needs, can run in multiple contexts, and work hand in hand with humans.
In this blog, we compare Cloudingo and DataGroomr, both available on Salesforce AppExchange.
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