When looking for deduplication tools to cleanse your Salesforce environment, both Duplicate Check by Plauti and DataGroomr are often the top tools that rise to the top in AppExchange and other search results. However, these tools have completely different approaches to deduplication.
DataGroomr vs. Duplicate Check
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No setup or customization required.
Usability
While usability of a software solution includes meeting your business goals with completeness and accuracy, it also considers the overall user experience. How easy, pleasant or interesting is the product to use? How quickly can you satisfy your goals? Keep an eye out for usability with a demo or a free trial.
|   | DataGroomr | Duplicate Check |
|---|---|---|
| Easy to use | ||
| Automated deduplication | ||
| Phone/email support available | ||
| No setup required | ||
| No configuration required | ||
| No data standardization required | ||
| Intuitive interface |
Data Cleansing Features
When working with a new dataset, a thorough data cleansing is always necessary due to the volume of duplicates. Duplicate Check offers functionality for detecting duplicates, but DataGroomr dives deeper into duplicates and provides a more thorough cleaning.
Duplicate Identification
This is where the two products diverge significantly. Plauti Duplicate Check uses traditional matching rules, which requires configuration of matching settings field by field.
DataGroomr offers two methods: AI-based machine learning and classic matching rules. Your choice. DataGroomr’s sophisticated machine learning models identify duplicates with a high level of precision and recall. Trained on millions of records across a plethora of datasets, tests demonstrate superior results over “human-customizable filters.” But if you prefer more “human control,” DataGroomr allows you to create and train your own models – both machine learning-based models or a more traditional rules-based matching model.
|   | DataGroomr | Duplicate Check |
|---|---|---|
| Cross object deduplication | ||
| Custom object deduplication | ||
| En masse deduplication | ||
| Dedupe import data before it reaches your Salesforce | ||
| AI-driven deduplication | ||
| Flag false positives |
DataGroomr and Duplicate Check Pricing
DataGroomr’s pricing methodology is fully transparent and designed to support organizations as they grow – with a clear feature matrix and helpful pricing calculator on our pricing page.
Plauti highlights that their app includes unlimited users. However, most organizations expect their administrator to manage data quality and limit merging to a few experts, since merging removes records which can cause accidental data loss.
When comparing the prices, also take into consideration the “total cost” of each product, including the time and resources to set up, configure and use each product.
|   | DataGroomr | Duplicate Check |
|---|---|---|
| Price for up to 100,000 records | $995/yr | $1,799/yr |
| Free Trial | 14 days | 14 days |
| Record count fee | ||
| Full features in all editions | ||
| Best value for organizations with 100,000+ records |
What makes DataGroomr superior to Duplicate Check?
DataGroomr
- Leverages machine learning to identify duplicates in your Salesforce environment
- Requires no setup or configuration
- Requires no standardization or normalization to detect duplicates
- Presents a modern, fast, and intuitive interface
- Provides three ways to merge duplicate groups:
- Side-by-side record view in DataGroomr
- Side-by-side record view in Salesforce
- Mass Merge
- Dedupes import files before data reaches Salesforce
- Delivers a detailed audit trail for all changes
- Fully automates repetitive tasks
Plauti Duplicate Check
- Relies on rule creation to dedupe your Salesforce environment
- Duplicate Check is a native Force.com application
- Dedupes large volumes of data by automating some of the deduplication jobs
- Identifies duplicate records by applying fuzzy matching methods



