Keck Medicine of USC, a leading institution in medical education and patient care, faced significant data duplication issues within their Salesforce CRM, impacting everything from reporting accuracy to daily operations. The team needed a solution to streamline their deduplication process and ensure data accuracy.
In this insightful video, key members of Keck Medicine of USC share their experience using DataGroomr’s AI-powered deduplication solution to solve their Salesforce data quality challenges.
Tim Maddox, Senior Salesforce Developer, explains how DataGroomr’s easy-to-use interface and depth of features helped streamline their data deduplication process, making it quick and efficient to merge or delete duplicate records.
Edouard Koucherian, Senior CRM Developer, highlights how the platform’s precise matching rules saved them time and ensured accurate, validated data—a critical need in their CRM system.
Fnu Avi, Senior Software Engineer, discusses how achieving clean data is a continuous process and essential for leveraging AI tools like Einstein at USC.
DataGroomr has been instrumental in helping Keck Medicine maintain high data quality standards, improving CRM efficiency and preparing them for the future of AI.
