DataGroomr’s customers can now benefit from intelligent data quality improvement with real-time deduplication and AI-driven insights.
PHILADELPHIA, PA – October 22, 2025 – DataGroomr announced it has updated its AI-powered data quality app on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, providing customers new ways to automate, simplify, and scale data quality management. These updates introduce AI Recommendations and Live Dedupe, two advanced features designed to deliver real-time precision, continuous learning, and smarter automation for Salesforce data management.
DataGroomr leverages artificial intelligence at its core, setting a new standard for AI-driven CRM data quality. The latest updates build on DataGroomr’s proprietary AI engine, which automates deduplication and cleansing, to further enhance how organizations manage, clean, and maintain their Salesforce data with greater accuracy and ease.
DataGroomr is available today on AppExchange at www.appexchange.com/appxListingDetail?listingId=a0N3A00000FMagqUAD.
AI-Powered Data Quality for Salesforce
DataGroomr’s app empowers Salesforce admins, operations teams, and RevOps leaders to maintain clean, accurate, and actionable data across accounts, contacts, and leads. With its no-code interface and adaptive AI, DataGroomr eliminates the complexity of traditional data management tools. Users can create and deploy AI-powered matching models, validate and standardize records, and automate ongoing maintenance, all without setting up rules or writing a single line of code.
The two new innovations extend these capabilities even further:
- AI Recommendations – Smarter, Actionable Insights: This feature uses a large language model (LLM) to review Salesforce data and intelligently recommend next-best actions — such as merging, verifying, or transforming records — based on contextual understanding of the data rather than static rules.
- Live Dedupe – Real-Time Duplicate Prevention: Live Dedupe introduces continuous, real-time duplicate detection inside Salesforce. Instead of relying on scheduled cleanup jobs, users receive instant alerts when potential duplicates are created or modified, ensuring data integrity at the point of entry.
Together, these enhancements transform DataGroomr into a proactive, intelligent data quality assistant for Salesforce, helping organizations maintain trust in their data and enhancing the accuracy and impact of downstream analytics, automation, and AI initiatives.
Comments on the News
“Since day one, our goal has been to make high-quality CRM data attainable for every Salesforce user,” said Steve Pogrebivsky, CEO of DataGroomr. “These new AI-powered enhancements continue that mission by simplifying data cleansing using the best and safest technology available. AI Recommendations take the guesswork out of data management by understanding the context of the data. Meanwhile, Live Dedupe ensures data accuracy at all times. It’s proactive, efficient, and built to scale so teams can focus on growth rather than cleanup.”
“DataGroomr is a welcome addition to AppExchange, as they accelerate business transformation for customers by providing intelligent, continuous, and scalable data quality solutions,” said Brian Landsman, CEO of AppExchange and Global Partnerships. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”
About Salesforce AppExchange
Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts, empowers companies, developers, and entrepreneurs to build, market, and grow in entirely new ways. Since its launch in 2006, the platform has grown to include more than 9,000 apps and experts, with over 14 million customer installs. AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.
About DataGroomr
DataGroomr is the leading AI-powered Salesforce data quality solution. As the first data quality platform built entirely on AI, DataGroomr leverages advanced machine learning and GenAI to identify and merge duplicates, standardize formats, validate global contact information, and automate maintenance, without complex setup or configuration. Delivered as a SaaS platform, DataGroomr enables organizations to maintain trusted, high-quality data effortlessly within Salesforce, empowering better analytics, forecasting, and decision-making.
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