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Data Cleansing

Poor quality data in Salesforce can start a downward spiral where users mistrust data, which hinders user adoption and further degrades data quality when users are not actively adding and updating records. Over time, orgs will fill up with bad data, unused fields, and duplicates. Admins are tasked with many projects, but it’s important to assess and address data quality. 

Salesforce data cleansing (aka data cleaning or data scrubbing) is the process of fixing or removing duplicate, incorrect, corrupted, incorrectly formatted, or incomplete data within your CRM. It’s important to cleanse your Salesforce data on a regular basis to maintain the level of data quality that your business and all of its functions depend on. 

Data cleansing is critical for any organization to be successful, but it doesn’t need to be so painful. You’re not going to magically clean Salesforce data overnight. This section helps you understand how to identify good quality data and provides actionable steps to begin and keep your data clean.

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