Clean Salesforce data —
DataGroomr is the intelligent, no-code solution that transforms how you manage data quality in Salesforce. From deduplication to verification and standardization, our AI handles the heavy lifting — so your team can focus on what matters.
How it works
DataGroomr’s AI-powered engine continuously identifies and resolves duplicates with unmatched speed and accuracy — without complex rules or manual setup. It learns from your data, adapts to your standards, and automates ongoing cleanup to maintain a trusted, up-to-date Salesforce environment.
DataGroomr delivers easy functionality
through its six modules:
Identify and eliminate duplicates without ever setting a filter
No other deduplication app for Salesforce uses machine learning!
DataGroomr shows your duplicates side by side, so you can merge the way you want to. Select the master record, copy values or edit inline.
DataGroomr provides recommended actions with clear reasoning powered by AI. Each time you handle duplicates, DataGroomr delivers expert guidance tailored to you and your data.
Merge multiple records and automate how merges are performed
In lightning time, DataGroomr will merge all of your duplicate records. Need more control… no problem. You can create your own rules using the handy drag-and-drop rules editor to define Master Record Selection or Field Value rules. DataGroomr makes the process painless.
Stop duplicates before they even enter Salesforce
With Live Dedupe, every new or updated record is instantly checked. Flag duplicates for review or auto-merge them on the spot to keep Salesforce clean from the start.
See and merge duplicates right in Salesforce with our Lightning Component
DataGroomr’s innovative Lightning Component lets you view and merge potential duplicates from all datasets directly in Salesforce! This component can be added to any record page layout.
Undo merged or deleted records quickly and securely
Merged records accidentally? No problem! Use the Undo button to restore these records immediately or at a later time from the Audit module. Any related records will be automatically reconnected to the restored records.
Verify records for more accurate customer insights
Verification empowers you to confirm and correct email addresses, phone numbers and mailing addresses. Cleanse, standardize, and enhance mailing addresses to ensure the most accurate and up-to-date information. DataGroomr can also send verification metadata to Salesforce so that users there have the same data.
Use transformation rules to standardize and normalize your data
Many organizations struggle with poorly formatted or misplaced data. Use DataGroomr’s Transform rules (or create your own) to fix these problems. Apply the rules to transform existing Salesforce data or to prevent them during imports.
Eliminate invalid records
Over time, your Salesforce instance can easily fill up with outdated or junk data that reduces user productivity and effectiveness. Identify and remove this data in bulk, quickly and easily.
Prevent duplicates from being imported into your org
Need to import data into Salesforce? The Import module prevents duplicates from slipping in. Manage data quality by only importing unique records. Disregard duplicates or use them to update existing records.
Enrich existing Salesforce records using CSV files
When DataGroomr identifies duplicate records in your import, there is no need to discard them. Enrich your existing Salesforce data from duplicates by using a side-by-side comparison or in bulk with out-of-the-box or your own rules.
Import and enrich data using any object available in Salesforce
Move data from any Salesforce object to any other. Map the fields and DataGroomr will identify duplicates and unique records. You can then move entire records or copy data values between duplicates.
Manage the data that matters with an intuitive and attractive dashboard
Display information about data hygiene in simple charts consolidated in a customizable dashboard. DataGroomr displays your duplicate summary and history widgets, which can be resized, moved and configured to display different time frames and different datasets.
DataGroomr gives you the freedom to view the data you need when you need it.
Mass Merge, Convert, Import and much more
When working with large amounts of data, manually merging duplicates can only go so far. DataGroomr provides intuitive options to execute common operations in bulk. This starts with merging but extends to all types, including imports, updates and verifications.
Schedule and run common operations autonomously
Automate common operations using the Schedule module. Select an operation like Mass Merge, specify when and how often it should run, and DataGroomr will do all the work for you.
Why DataGroomr?
DataGroomr is different from other Salesforce data quality apps.
- Uses a modern, fast, and intuitive interface
- Leverages machine learning to identify duplicates in your Salesforce environment
- Doesn’t require any setup or configuration
- Doesn’t require any standardization or normalization of your data to detect duplicates
- Offers Undo and Restore functions for peace of mind
- Provides three ways to merge duplicate groups:
1. Side-by-side record view in DataGroomr
2. Side-by-side record view in Salesforce
3. Mass Merge - Dedupes import files before data reaches Salesforce
- Provides a detailed audit trail for all changes
- Offers automation for repetitive tasks
“One of the best deduplication systems out there! The DataGroomr team is easy to work with and they have created an outstanding product.”
Andrew Mueller
“Salesforce is terrible at managing duplicates out of the box, and DataGroomr makes it SO easy to manage with only a few clicks. Plus their team is A+.”
Dave McCulloch
“DataGroomr is a spectacular tool, and one of the few “enterprise-ready” duplicate management systems on the market, in my own personal opinion.”
Cole McFarland
“This is by far the best deduplication system I have ever used. It is also very easy to use and understand! A great experience all around!”
Robbie Nelson
“This product is the best data cleanliness tool we’ve seen for getting and keeping our Salesforce org free from duplicates and other junk.”
Brian Schwartz
“The functionality of DataGroomr blows any other deduplication app out of the water. So easy to use, great customer service, and so much functionality.”
Bethany Hopper
“Easy to use! I was able to clean up years of old data in a matter of weeks. Great for ongoing maintenance as well.”
Alisa Skultety
“DataGroomr was a great answer to our need to keep cleaner data as our SFDC instance became more crowded. It’s extremely user-friendly and intuitive.”
Andi Kwon
“This app is so easy to implement and does a great job at identifying and merging duplicate records.”
Adam Clark
“DataGroomr is helping us to cleanse our database and remove duplicates. It is also making contact and account uploads quicker.”
Dan OConnell
