In real estate, data drives everything — from prospecting and client relationships to marketing and closing deals. Yet too often, agents and brokerages are slowed down by inaccurate, duplicate, or incomplete data. Managing listings, contacts, and leads across multiple systems can quickly become chaotic without a smarter approach to improving your data quality.
DataGroomr’s AI-powered deduplication and cleansing tools help real estate teams keep their Salesforce data clean and accurate without the manual work. With smarter automation and machine learning, teams can make better decisions, close deals faster, and build stronger relationships with clients.
Deduplicate
Focus on Strengths
Innovate
DEDUPLICATE
Streamline your listings, leads, and contacts
Duplicate data can wreak havoc in your Salesforce CRM environment, creating confusion between listings, agents, and clients. Duplicates waste your team’s time, frustrate clients with miscommunication, and make it harder to track deals.
The sooner you start addressing duplicate issues, the better. Industry experts use the 1-10-100 rule: it costs $1 to prevent a duplicate, $10 to fix it, and $100 if it’s left unaddressed.
DataGroomr leverages AI to identify and merge duplicates automatically. Whether you’re managing thousands of listings, agents, or buyers, our AI replicates human behavior to improve accuracy.
While Salesforce offers limited deduplication for standard objects (Leads, Contacts, Accounts), DataGroomr goes further:
- Dedupes across custom objects and relationships (like Listings, Properties, and Transactions)
- Merges more than three records at once
- Learns from your team’s decisions to refine its model
Simply connect DataGroomr to your Salesforce and start deduping immediately. You’ll also receive an instant data health assessment that shows how clean (or cluttered) your CRM really is.
FOCUS ON STRENGTHS
Turn clean data into closed deals
Did you know that up to 30% of CRM data becomes outdated each year? In real estate, that means old listings, wrong phone numbers, and missed opportunities. Clean data helps you maintain accurate analytics, streamline marketing, and improve communication with clients and prospects.
According to ReachForce, “dirty” data costs an average of $83 per 100 records, while up to 2% of marketing data goes stale every month. For real estate teams, that can mean thousands of dollars in lost commissions and wasted marketing spend.
When you use DataGroomr, your sales and marketing teams gain a real advantage:
- Access up-to-date lead and listing information
- Prioritize high-quality prospects
- Route leads efficiently for faster follow-up
Speed matters. A Harvard Business Review study found that contacting a lead within 5 minutes increases conversion rates dramatically. Ater that, your chances drop exponentially. Clean data helps ensure your agents always have accurate, actionable information when it counts most.
INNOVATE
Use data to stay ahead of the market
Leading real estate firms are using data to drive innovation — from predictive lead scoring to hyper-targeted marketing campaigns. But innovation starts with clean, reliable data.
With DataGroomr, you can continuously improve the quality of your CRM data and unlock smarter analytics. Understand client behavior, forecast demand, and make data-driven decisions that give you a competitive edge.
By improving your data health, DataGroomr helps you:
- Implement advanced analytics and AI tools with confidence
- Identify market trends faster
- Build stronger, longer-lasting relationships with buyers and sellers
Clean data isn’t just about organization. It’s the foundation for innovation, growth, and success in a competitive market.
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