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Pricing

Choose the plan that fits your needs

Standard

Data integrity essentials

Dedupe, merge, import and verify your core Salesforce data.

SEE FEATURES

Professional

Tools for power users

Plus perform custom/cross object deduplication, advanced merges, mass transforms and more.

SEE FEATURES

Enterprise

Features for organizations

Plus undo and restore merges, manage role-based permissioning, and integrate API.

SEE FEATURES

Customize a plan to match your business

DataGroomr's transparent pricing structure supports you as your needs change and grow.

Pricing Calculator

Professional Plan $2,695
100K
$0
1
$0
Annual subscription cost: $0

Estimated Annual Savings

Sales productivity savings $0

Marketing savings $0

Admin/Ops savings $0

Total annual savings
$0

Benchmarks: sales reps lose ~10% of time to data issues; typical duplicate rates 10–15%+; adjust to your org. This tool is illustrative only.

Full ROI calculator →

*the number of records across all Salesforce objects loaded into DataGroomr

DataGroomr Savings Calculator

Detailed breakdown & assumptions

Estimated percent of duplicate records in your CRM.

Effectiveness of DataGroomr removing duplicates.

Percent of sales rep/SDR time wasted researching/fixing data issues.

Portion of wasted time eliminated after implementing DataGroomr.

Percent of contacts with invalid emails/phone numbers.

Number of quota-carrying sales reps or SDRs.

Average time it takes to manually merge a duplicate record.

Advanced

Fully-loaded hourly cost of a sales rep/SDR (salary + benefits).

Hourly cost of an admin/data steward role.

Average annual marketing cost per contact (email, nurture, ads).

Estimated annual savings

Sales productivity savings $0

Marketing savings $0

Admin/Ops savings $0

Total savings $0
Subscription cost -$0
Net savings $0
Talk to sales Book a demo

Compare plans

Duplicate Identification

Standard

Pro

Enterprise

AI-Powered & Rule-Based Matching

Choose lightning-fast AI models or traditional rules to spot duplicates

Standard Object Support

Works on Accounts, Contacts, Leads

Custom Object Support

Works on any standard or custom object

Cross-Object Matching

Finds duplicates that reside across different object types

Synonym & Noise-Word Handling

Ignores filler words and matches nicknames automatically

Live Dedupe

Live Dedupe: Automatic detection and merging of duplicate records in real-time

1

object

3

objects

Combined AI + Classic Detection

Run both engines together for the highest possible match rate

Custom Data Preprocessing

Create custom algorithms to pre-process data for tailored matching

Duplicate Resolution

Standard

Pro

Enterprise

Side-by-Side Review

Human-friendly UI to compare suspect records

AI-Assisted Duplicate Review

AI Assistant in duplicates review provides additional insights and reasoning

Individual and Bulk Merge

Resolve a single pair of duplicates or thousands at once

Basic Merge Rules

Use out-of-the-box merge rules

Customizable Merge Rules

Use out-of-the-box merge rules or tailor field-level logic to your needs

Manual and Bulk Lead Convert

Mass-convert leads to contacts or accounts

Export to Salesforce Duplicate Record Sets

Send duplicate pairs to Salesforce for native reporting

Undo Merge

Undo any merge within 15 days

Add-on

Rollback Merge

Full safety net! Restore any merge indefinitely

Add-on

Data Cleansing and Transformation

Standard

Pro

Enterprise

Data Quality Scoring

Assess data for completeness, consistency and any custom quality metrics you define

Standardize Fields

Standardize countries, states, phone numbers, etc.

Custom Field Transformations

Normalize casing, strip whitespace, and apply regex without writing code

AI Assisted Rule Designer

AI Assistant for transformation rule generation from English language

Object-to-Object Transfers

Move data from any Salesforce object into any other

Data Import and Update

Standard

Pro

Enterprise

CSV Import

Upload CSV files to deduplicate and create or update Salesforce records

CSV Enrich

Append or update values in Salesforce from CSV files

Data Quality Check on Import

Bad data is flagged before it hits your org.

Mass Delete from CSV

Bulk removal of records

Import Data Transformations

Normalize casing, strip whitespace, and apply regex while importing

Campaign Assignment on Import

Add new Contacts/Leads to campaigns during imports

Cloud Storage Uploads

Pull files directly from S3, SFTP or Salesforce File Library

Add-on

Verification

Standard

Pro

Enterprise

Email Verification + Suggestions *

Confirm deliverability and propose likely typo fixes

Phone Validation *

Determine if phone number is valid and detect phone type, fixed-line or mobile

Postal Address Verification *

Standardize USPS & Int’l formats

Website / Domain Validation *

Flag dead domains instantly

Real-Time Verification Triggers

Keep data clean the moment it’s created or updated

Export Verification to Salesforce

Write verification status & metadata to custom fields

*All plans include a monthly allotment of credits, with additional credits available for purchase.

Automation and Monitoring

Standard

Pro

Enterprise

Visual Quality Dashboards

Live KPIs: dupes found, corrected, trendlines, and more

Comprehensive Audit Logs

Who changed what, when, and how - fully searchable

Scheduled Jobs

Hands-off cleanup at intervals you pick (daily, weekly, monthly)

Job Reports

Automated emails about job results

Real-Time Transformation

Keep data clean the moment it’s created or updated

Hourly Scheduled Jobs

Schedule jobs to run as frequent as one hour

Platform Integration

Standard

Pro

Enterprise

Secure OAuth 2.0 Connection

One-click, key-free authentication flow

Verification Lightning Component

Verify right inside Salesforce

Duplicates Lightning Component

View and merge duplicates right inside Salesforce

NPSP Extension

Honors Nonprofit Success Pack contacts merge

REST API & Webhooks

Automate grooming from external systems or CI/CD pipelines

Security and Compliance

Standard

Pro

Enterprise

SOC 2 Type II

Independent audit of security & process integrity

GDPR & CCPA Compliance

Tools to honor Right-to-Erasure and other requests

TLS 1.2+ In-Transit Encryption

HTTPS everywhere - no legacy ciphers

AES-256 At-Rest Encryption

Full-disk and database encryption by default

Role-Based Permissions

Fine-grained access for admins, power users, and viewers

Onboarding & Customer Success

Standard

Pro

Enterprise

Email & Phone Support

Direct line to DataGroomr experts—no tier-1 maze

Documentation & Video Library

Step-by-step guides, FAQs, & quick-start clips

Personal Guided Onboarding

Live session with DataGroomr expert to configure rules and automations

Premium Support

Multiple onboarding sessions, designated customer success personnel, SLA

Contact us

Contact us

Contract Customization

Tailor licensing agreement to fit your procurement process

Add-Ons

Feature

Standard

Pro

Enterprise

Merge from Salesforce Component - additional users

$100
/user
/yr

$100
/user
/yr

Undo merge

Reverses merges by restoring deleted child records and reparenting any related record

$1,500
/year

Rollback merge

Restores deleted records indefinitely and reverts the surviving/master record to its original state

$1,500
/year

Additional Live Dedupe dataset

$500
/year

$500
/year

Cloud-based data uploads

Upload files and folders from cloud storage providers

$500
/year

Additional Sandbox (one is included in subscription)

30% of
plan
price

30% of
plan
price

30% of
plan
price

Credits

You will need:

Email address: 1 credit
Email address (with email suggestion): 2 credits

Phone number: 1 credit
Phone number (with line type detection): 5 credits

Website address: 1 credit

Mailing address (USA, Canada): 15 credits
Mailing address (Germany, UK, India, Australia, Japan): 35 credits
Mailing address (Other countries): 25 credits

Included

Standard

Pro

Enterprise

Free credits per month

200

500

1000

Additional credits

10,000 credits

$ 60

Per Month

$0.0060 per credit

20,000 credits

$ 100

Per Month

$0.0050 per credit

50,000 credits

$ 210

Per Month

$0.0042 per credit

100,000 credits

$ 360

Per Month

$0.0036 per credit

250,000 credits

$ 800

Per Month

$0.0032 per credit

500,000 credits

$ 1,500

Per Month

$0.0030 per credit

1,000,000 credits

$ 2,700

Per Month

$0.0027 per credit

2,000,000 credits

$ 5,000

Per Month

$0.0025 per credit

Terms & Conditions

The pricing outlined above is based on an annual subscription. For full licensing terms and conditions, please see our Master Subscription Agreement.

Free 14-Day Trial

No setup or customization is required.

Frequently Asked Questions

Can I try DataGroomr before I buy?

Yes, you can register for a free trial directly from the Salesforce App Exchange.

Is the free trial limited?

The free trial provides access to all of DataGroomr’s functionality. The only limit is that you can only merge up to 25 records.

Is there a setup fee?

No, DataGroomr doesn’t require any setup (installs, Salesforce customization etc.,)

How is the number of records calculated?

Number of records is the total number of records across all objects loaded into DataGroomr.

What if I have a small Salesforce org?

We offer a Micro plan for organizations with fewer than 10,000 records for $99/year with email support.

Do you offer special pricing for non-profits?

Yes! We do offer discounted non-profit pricing. Contact us at 215-253-5600 or sales@datagroomr.com.

Is support included with subscriptions?

Yes. All paid subscriptions include access to in-app chat support, telephone and email support. We also provide users with access to our knowledge base, which is jam-packed with useful resources.

Which payment methods are accepted?

All major credit cards and bank wire payments are accepted by DataGroomr.

Can I use DataGroomr in a sandbox?

Yes, a single subscription allows you to connect to one Production and one Sandbox org. If you need additional Sandbox, it can be purchased (30% of your subscription price). Please contact our sales team.

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