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Nonprofit

Build your base with clean data

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nonprofit deduplication

DataGroomr fully supports all nonprofit versions of Salesforce, including all the objects in the Nonprofit Success Pack (NPSP) (Donations, Households, Contacts, Organizations, Affiliations, etc.) in addition to Salesforce-native objects (e.g. Leads, Contacts, and Accounts).  DataGroomr offers pricing discounts to nonprofit organizations.

DataGroomr is the only solution on the market that can export detected duplicates to Salesforce duplicate record sets for easy integration with the NPSP Contact Merge Tool. 

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American promise
kesem
snow leopard conservancy
Winstons Wish
north foundation
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Clean Your Data

Reach Your Donors

Spread the Word

CLEAN YOUR DATA

Clean data is essential for nonprofits and directly correlated to easy and effective fundraising. Through the data cleansing process, missing data can be identified and duplicate data can be targeted and eliminated. DataGroomr uses powerful algorithms to identify duplicates in your data in seconds. 

Nonprofits that use analytics capabilities to keep their data clean fare better than those that don’t. As an IBM executive report on analytics notes, “To make meaningful advances, nonprofits need to commit to becoming data-driven.” Administrators for nonprofits are then better able to collaborate with partners, donors, and others within their network.  

Integrating a data-driven solution to clean your data adds value to the following nonprofit activities:

  • Membership recruitment and retention 
  • Fundraising and outreach 
  • Accountability and reporting 
  • Budgeting and forecasting 
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nonprofit data

REACH YOUR DONORS

Salesforce notes that 74% of nonprofits say that measuring and reporting on data is a challenge. Data is only useful if it is reliable, accurate, and organized. Nonprofits understand that to succeed in their mission, they must ensure that the data they are processing is current and consistent. 

Here’s what Salesforce’s Nonprofit Trends Report learned in its study of 867 professionals in 6 countries:

HIGH DIGITAL MATURITY ORGANIZATIONS vs. LOW DIGITAL MATURITY ORGANIZATIONS

Confidence in capabilities for online donations

53% vs. 32%

Ability to engage volunteers

58% vs. 31%

Ability to acquire new supporters digitally

63% vs. 28%

Leading nonprofits have fewer fears for the future, due in part to their digital intelligence:

  • 43% vs. 26% say they can grow online giving 
  • 58% vs. 36% say they will use less paper and spreadsheets 
  • 55% vs. 41% say they can strengthen relationships with supporters 
  • 38% vs 17% say they can increase major giving 

SPREAD THE WORD

The good news is that eliminating bad data is now easier than ever. With DataGroomr’s advanced machine learning models, nonprofits can increase the accuracy of data and decrease the amount of time necessary for data clean-up.

Ultimately, data hygiene is a win-win situation for nonprofits. Not only does clean data provide a reliable donor base, but it also increases success rates for fundraising efforts. 

Free 14-Day Trial

No Setup or Customization Required.

Data cleansing that's fast,
easy, accurate, and reliable

POWERED BY MACHINE LEARNING

No need to set up complex rules or normalize data. DataGroomr’s algorithms for intelligent duplicate identification does all the work for you.

MERGE DUPLICATES

Conveniently merge duplicate records in standard and custom objects or even cross-object. Use the side-by-side display or merge en masse.

VERIFICATION ASSURANCE

Ensure that your customer communications are getting where they need to go by verifying emails, phones and mailing addresses.

MERGE AND MATCHING RULES

Want more control over duplicates and merges? Create your own merge and matching rules designed specifically for your data.

LIGHTNING COMPONENT

Salesforce users can see duplicate records directly in Lightning on any object page layout.

IMPORT AND EXPORT

Leverage the import wizard to deduplicate, merge and append records while importing to Salesforce and export data from Salesforce.

MAINTAIN AND CLEANSE

Ensure that data quality and validity surpasses the competition. Standardize or normalize your data with our prebuilt transformation rules or create your own.

UNIFIED DASHBOARD

View your duplicates history in one intuitive, unified view. Configure easy-to-use modules to monitor insights most important to your organization.

TASK SCHEDULING

Set it and forget it. Automate merges, reports and much more using the built in Scheduler.

Your message and your mission rely on clean data to collaborate with partners, donors, community members, and beneficiaries.

Contact DataGroomr today to get a quote on a discounted rate
and start cleaning your data!

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FAQ

Why is clean data essential for nonprofit organizations?

Clean, accurate data is the foundation of every successful nonprofit operation, from donor management and fundraising to volunteer coordination and program delivery. Reliable data enables organizations to build stronger relationships, target campaigns effectively, and make confident, data-driven decisions.

What data challenges are common among nonprofits?

Nonprofits often face fragmented databases and inconsistent donor, volunteer, or constituent records. Common issues include: 

  • Duplicate donor or household records 
  • Inaccurate contact information 
  • Disconnected data between departments or campaigns 
  • Outdated legacy systems that hinder visibility 

DataGroomr helps unify, clean, and verify data within Salesforce to create a single, accurate view of every supporter. 

How does DataGroomr improve donor and supporter engagement?

With deduplicated, verified records, nonprofits can personalize donor outreach, track giving history, and prevent duplicate solicitations. Clean data also helps target campaigns more effectively and measure donor retention with confidence.

What features of DataGroomr are most valuable for nonprofits?

  • Intelligent duplicate detection and merging for donor, household, and volunteer records
  • Email, phone, and address verification for accurate communication 
  • Automated scheduling for ongoing data hygiene 
  • Unified dashboards to visualize data health and duplicate history 
  • Customizable merge and matching rules for unique nonprofit workflows 
  • Machine learning–powered automation that minimizes manual setup 

Does DataGroomr integrate with Salesforce Nonprofit Success Pack (NPSP)?

Yes. DataGroomr fully supports Salesforce NPSP and Nonprofit Cloud, including standard and custom objects for donors, contacts, households, opportunities, and campaigns. It integrates directly within the Lightning UI for seamless, in-context data management.

How can clean data improve fundraising and campaign results?

Clean, unified data allows nonprofits to: 

  • Target the right donors and prospects
  • Personalize communications and appeals 
  • Eliminate redundant outreach 
  • Accurately measure campaign performance and ROI 

These improvements lead to stronger donor relationships and more effective fundraising. 

Can DataGroomr help manage volunteer and membership records?

Absolutely. DataGroomr can deduplicate and validate volunteer, member, and partner records across multiple systems. This ensures accurate communication, scheduling, and recognition of every individual involved in your mission.

Are the matching and merge rules customizable for nonprofits?

Yes. Nonprofits can tailor DataGroomr’s matching logic to their specific data structures — for example, matching household or family names, membership IDs, or organizational affiliations.

What automation options are available for ongoing data maintenance?

DataGroomr includes a scheduler to automate deduplication, validation, and reporting tasks. This allows nonprofits to maintain data accuracy without needing manual intervention, freeing teams to focus on mission-driven work.

How does DataGroomr support reporting and accountability?

Reliable, consolidated data simplifies reporting for boards, funders, and regulatory agencies. With clean data, nonprofits can quickly generate accurate reports, analyze campaign impact, and demonstrate transparency and accountability.

Does DataGroomr offer special pricing for nonprofits?

Yes. DataGroomr provides discounted pricing for nonprofit organizations, supporting all nonprofit Salesforce environments, including NPSP. This ensures accessible data-quality solutions for organizations of all sizes.

Is a trial or demo available for nonprofits?

Yes. Nonprofits can start with a Free 14-Day Trial — no setup or customization required. You can also Book a Demo to explore how DataGroomr can help streamline your data and strengthen your mission impact.