Financial services professionals know that time is literally money. You need to collaborate efficiently across deal teams; connect reliably with customers, partners, and stakeholders; and ensure that information is accurate and secure. To drive business, bankers, analysts, compliance managers, and insurance brokers require clean data.
The solution is an app that seamlessly integrates with your Salesforce CRM and automates the tedious but necessary task of deduplicating data.
Verify Data
Connect with Customers
Build Business
VERIFY DATA
Before a business can communicate with customers and stakeholders, it needs to accurately verify the address data it has. Correct addresses increase a company’s efficiency as well as fortifying trust between company and customer. Ensuring that address data is accessible and correct is, therefore, of the utmost importance for all businesses.
Third-party providers can facilitate address verification of data. At their core, the tools will cleanse and correct all erroneous address records. Besides streamlining address collection processes and adding increased security, address verification tools make address input more user-friendly for customers. By utilizing a quality address verification tool, businesses can trust the addresses they have on record, thereby ensuring that communications go to the correct recipient, invoices will be directed to the right address, and marketing outreach will be much more successful with reliable, location information.
CONNECT WITH CUSTOMERS
By YE24, at least 40% of customer-facing staff will engage with external ecosystems directly to support client preferences and service their banking needs, according to Gartner in its white paper, Predicts 2021: Banking CIOs Must Digitally Enable Employees to Support Transformation. In other words, direct contact with customers will accelerate, thereby increasing the onus on businesses to ensure accurate data so that each of those touchpoints is valuable.
Digital enablement offers an opportunity for financial service organizations to improve multi-channel customer journeys by ensuring that data-driven insights are relevant and accessible to all customer-facing employees. As Gartner described, people will continue to play an important part in delivering banking services and will need access to accurate data.
BUILD BUSINESS
The business outlook for the global banking industry is predicted to be positive in the coming years, according to Deloitte. Elevating the customer experience to minimize flight risk and expand the business will be of utmost importance, and part of that process will involve the maintenance of clean data. As reported in the survey, “digital interactions, while easy and convenient, fail to forge emotional connections.”
Younger generations, who typically use digital channels the most, tend to have less brand loyalty. Deloitte’s consumer survey also revealed that millennial and Generation Z respondents were much more likely to switch their primary bank compared to older consumers. Customer retention and satisfaction mandates that financial institutions are reaching the right people at the right time. Contact data that is personalized to recipients of the communications could be the difference between stagnant growth and building a community of customers that remain engaged in long and prosperous business relationships.
Free 14-Day Trial
No Setup or Customization Required.
Data cleansing that's fast,
easy, accurate, and reliable
Financial organizations require clean data to collaborate efficiently across deal teams and ensure that information is accurate and secure.
Contact DataGroomr today to get a quote for the
easiest and most accurate way to connect to your customers.
FAQ
Why is clean data critical for financial services organizations?
Clean, reliable data is essential for maintaining compliance. It improves customer experience and helps drive profitability in financial services. Accurate client and account information supports personalized engagement, risk management, regulatory reporting, and cross-selling opportunities across business lines.
What common data challenges do financial organizations face?
Many financial institutions manage data across multiple systems: CRM, compliance tools, marketing automation, and legacy databases. This often leads to:
- Duplicate client or account records
- Inconsistent contact information
- Fragmented customer views across departments
- Challenges maintaining data privacy and compliance
DataGroomr helps eliminate these issues by cleaning, consolidating, and unifying records within Salesforce.
How does DataGroomr support compliance and regulatory accuracy?
Accurate data is vital for meeting financial regulations and audit requirements. DataGroomr helps institutions maintain consistent, verified records for KYC (Know Your Customer), AML (Anti-Money Laundering), and GDPR compliance by validating contact details and eliminating duplicate or outdated information.
How can clean data improve client relationships and service quality?
With accurate, unified client profiles, financial teams can:
- Personalize interactions and communications
- Avoid redundant outreach from different departments
- Track relationship history and product usage
- Deliver faster, more informed service
Clean data creates the foundation for better customer experience and loyalty.
What features of DataGroomr are especially useful for financial institutions?
- Intelligent duplicate detection and merging for client, account, and contact data
- Email, phone, and address verification for compliance and communication accuracy
- Automated workflows and scheduling for continuous data hygiene
- Customizable matching and merge rules for complex data models
- Unified dashboards that track data quality and duplicate resolution
- Machine learning–powered algorithms that minimize manual configuration
How does DataGroomr integrate with Salesforce Financial Services Cloud?
DataGroomr integrates seamlessly with Salesforce, including Financial Services Cloud. It enables deduplication, validation, and record management directly in the Salesforce Lightning UI, supporting both standard and custom objects used by banks, wealth managers, and insurers.
How does clean data impact marketing and client acquisition?
Accurate, segmented data enables financial marketers to create targeted, compliant campaigns. Clean data helps prevent duplicate communications, reduces list fatigue, and ensures outreach aligns with each client’s needs and preferences, boosting conversion and retention rates.
Can DataGroomr help consolidate client data from multiple sources?
Yes. DataGroomr can merge and standardize data imported from multiple systems, including legacy CRMs, third-party lists, and customer databases. This helps institutions create a single source of truth for every client relationship.
Are the matching rules and data transformations customizable?
Absolutely. While DataGroomr includes pre-built, intelligent rules, users can customize their matching logic and data transformations to meet institution-specific requirements—ideal for firms with complex account hierarchies or multi-entity structures.
What automation options are available for ongoing data maintenance?
DataGroomr allows users to schedule recurring deduplication, validation, and reporting tasks. This “set it and forget it” functionality ensures continuous data accuracy without the need for constant manual oversight.
Can DataGroomr help maintain data security and privacy?
Yes. DataGroomr operates entirely within Salesforce, respecting existing security settings and permissions. Sensitive financial data remains protected within your Salesforce environment. No external transfers required.
Is a trial or demo available for financial institutions?
Yes. DataGroomr offers a Free 14-Day Trial that requires no setup or configuration. Institutions can also Book a Demo to see firsthand how DataGroomr enhances data integrity and compliance in financial services environments.
