Both DataGroomr and Cloudingo are mature, AppExchange‑listed data quality platforms that meet the core requirements for duplicate detection, duplicate merge/undo, import hygiene and scheduled automation. The differences are in approach to matching, deduplication, deployment, verification, real-time prevention, and total cost.
DataGroomr vs. Cloudingo*
Which Salesforce Data Quality Solution
Is Right for You?
At a Glance
| Metric | DataGroomr | Cloudingo |
|---|---|---|
| AppExchange rating | 4.98 ★ | 4.81 ★ |
| Duplicate matching: classic rules | AI assisted rule design with exact and fuzzy logic | Manual rule design with exact & fuzzy logic only |
| Duplicate matching: AI | AI-powered deduplication with ML data pattern models and GenAI-driven match recommendations | None |
| Verification | Built-in mail, phone, websites and global mailing addresses | Address validation only limited to U.S. |
| Undo / Rollback | Yes. Merges can be reversed using two methods. No setup required | Yes. Requires external storage configuration |
| Real‑time prevention | Yes. Standard & custom objects, no limits. Blocks dupes on import | Yes. Limited to one filter per standard object. Daily processing caps apply |
| Security | SOC 2 Type II and HIPAA certification | SOC 2 Type II |
| Pricing | Entry at $1,195. Pro features at $2,395. | Entry at $2,500. Pro features start at $6,000/year. |
Try DataGroomr for Free
No setup or customization required.
Deployment & Setup
- Cloudingo uses a managed package (“Cloudingo Agent”) inside Salesforce and is driven by pre-built or admin-built filters/rules before first use.
- DataGroomr is no-install to get started; an optional managed package can add a Salesforce tab/components. AI suggestions accelerate initial matching by creating matching models tailored for your data.
Functional Highlights
Both platforms cover the essentials — deduplication, merge, import hygiene, and scheduling.
- Matching approach: DataGroomr adds both ML-based pattern matching and GenAI context aware recommendations on top of classic rules; Cloudingo is rules-based.
- Verification: DataGroomr verifies email, phone, mailing address (global), and website; Cloudingo’s built-in validation is USPS-only (U.S. addresses).
- Real-time: DataGroomr’s Live Deduping monitors new/updated records and can auto-merge above a threshold; Import module blocks dupes at import. Cloudingo allows one real-time filter per object and documents daily caps.
- Undo/rollback: DataGroomr offers a short term and a long term method to reverse merges; Cloudingo’s Undo/Restore works from its backup plan (Cloudingo/AWS/Azure or your storage).
Cloudingo is a feature-rich, rules-driven deduplication platform with granular filter/rule control, scheduling, Marketo support, and an “Undo & Restore” capability when a backup plan is enabled. Best fit for teams preferring explicit, admin-authored logic.
DataGroomr is an AI-first platform that reduces manual rule building, adds integrated multi-channel verification, and emphasizes quick start. Suitable for admins and business users who want faster time-to-value with AI assistance.
Why Choose DataGroomr?
Keep Salesforce clean, accurate, and AI-powered
*Disclaimer: Cloudingo is a registered trademark owned by Symphonic Source, Inc. and we do not claim any rights to it, nor are we associated with Symphonic Source, Inc. in any way.
