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Make clean data your superpower

DataGroomr is the AI-powered solution that makes Salesforce data quality fast, accurate, and effortless.

Data quality, reinvented with AI

DataGroomr uses the latest AI techniques to detect and eliminate duplicates most accurately. Forget clunky tools and manual rule-building. DataGroomr is the smarter, faster way to get clean Salesforce data you can trust to drive engagement, decisions, and growth.
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Easy

Start cleaning immediately. No code, no setup, no steep learning curve.

Intelligent

AI and machine learning deliver unmatched accuracy and improve automatically over time.

Powerful

Advanced features when you need them. Customize logic to match your business—without sacrificing speed or simplicity.

Free 14-Day Trial

No setup or customization required.
Start Deduplicating Salesforce
Average 5-star rating on
Salesforce AppExchange

”Simply the Best Data Integrity product available. Nothing else comes close. DataGroomr is the new standard.

Scott EdelsteinVP, Marcus & Millichap
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Complete data quality

 at your fingertips

Identify and remove duplicates, verify data accuracy, standardize data formats, and automate maintenance – all with one comprehensive data quality management solution. Undo and Rollback features safeguard your data against accidents.

Smarter duplicate handling 
Find duplicates without complex matching rules, screen imports, and create advanced merge rules. AI handles it all. 

Intelligent verification
Check the validity of emails, mailing addresses, and phone numbers to ensure accuracy.

Data standardization 
Normalize contact and lead data – with prebuilt transformation rules or create your own. 

Automated maintenance 
Schedule reports, merges, conversions, imports and more to ensure continuous data health. 

Is bad data quality getting in your way?

With DataGroomr, you can easily and quickly ensure your entire organization has the quality data it needs and an accurate 360 degree view of your customers and prospects. 

  • Improve productivity and effectiveness 
  • Provide leads your sales team can trust 
  • Deliver marketing campaigns that convert 
  • Support revenue operations with clean, accurate reporting
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Doesn't Salesforce already
handle data quality?

While Salesforce comes with some built-in deduplication functions, they are very limited and do not fulfill the needs of most organizations. You can only merge three records at a time, there is no support for custom objects, and large volumes of data are difficult, among many other limitations. Augment your data cleansing with a deduplication tool that overcomes these restrictions.

Start Today

Power your business with clean data

We get it — the stakes couldn’t be higher. Data you can trust changes the way your business competes and helps your people work smarter. DataGroomr is designed for your industry and the way you work now — and the ways you want to grow.

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A global leader in data quality solutions for businesses of all sizes.

“

We've been able to dedupe our Salesforce environment with very little effort. In addition, we can now prevent future duplicates by importing records using the solution. The support team is great and the set up is friction-free.

Damon TompkinsSVP Americas, Thycotic Software
“

Finally, an easy to use tool to get rid of duplicates in Salesforce that doesn’t cost the earth. No longer will I have to mess around with duplicate rules, CSV exports, and all the cumbersome manual merge activities.

Gemma TelferMarketing Manager, CluePoints
“

The beauty of what they’ve done is in the machine learning,” Lisa elaborated. “The way you make those choices is remembered. Every time I make choices within the DataGroomr app, it gets smarter.

Lisa HicksChief Strategy Officer, Valeo Strategy
“

We were aware we needed a cost-effective substitute to handle what we do. DataGroomr was vetted against a series of other tools. They’re knocking it out of the park.

Russ PassigSenior Principal Engineer, Business Systems, JW Player
“

I like that you can create your own custom logic in regards to master record selection and what is considered a duplicate. Each company has a different idea on what should be a duplicate and what should not. I also like that you can see the history of what you have done. It’s simple and easy to use.

Katrina LawrenceBusiness Technologist and IT Manager, Exhibitions & Events Australia
“

The solution works so easily out of the box. I didn’t have to program anything. It tells me how many duplicates I have and I can easily go through them one by one or merge them all automatically if I am confident in the suggested matches, just with the click of a button.

Tova StrossSalesforce Administrator, Israel EMS Foundation
“

I’ve tried a few other deduplication apps for Salesforce and have to say, DataGroomr is really easy to use! I was able to start deduping within minutes of requesting the trial. Try it, you won't be disappointed.

Robert MatthewsProduct Marketing Manager, Aptible
“

We have a big database and this app was able to analyze and locate duplicates with no setup. The results were ranked by confidence level allowing us to auto-merge. For others, we used the side-by-side compare feature to review and clean the data.

Vadim GringoltsCTO, Binary Tree
“

Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not.

Eric BenjaminSalesforce Administrator, WhoWhatWhy
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