Why Salesforce Duplicate Management Can’t Catch All Duplicates.   Learn More

The Easiest way to Deduplicate
Salesforce has Landed

Salesforce Deduplication Made Simple

DataGroomr leverages Machine Learning to find duplicate Salesforce records automatically. Duplicates are loaded into a queue where users can compare records side-by-side, select which values to retain, append new values and merge, resulting in a consolidated view of every customer.


No need to set up complex rules, DataGroomr's Machine Learning algorithms do the work for you.


Conveniently merge duplicate records as-you-go or merge en masse, all directly from within the app.


Select field values for master record or use inline editing to define new values as you deduplicate.


Don't want to review org-wide duplicates? Define your own dataset by region, industry or any Salesforce field.


Leverage the import wizard to deduplicate, merge and append records while importing to Salesforce.


Set up automated duplication reports and mass merge tasks at a frequency that fits your schedule.

Free 14-Day Trial

No Setup or Customization Required.

We've been able to dedupe our Salesforce environment with very little effort. In addition, we can now prevent future duplicates by importing records using the solution. The support team is great and the set up is friction-free.

Damon TompkinsSVP Americas, Thycotic Software

Finally, an easy to use tool to get rid of duplicates in Salesforce that doesn’t cost the earth. No longer will I have to mess around with duplicate rules, CSV exports, and all the cumbersome manual merge activities.

Gemma TelferMarketing Manager, CluePoints

I’ve tried a few other deduplication apps for Salesforce and have to say, DataGroomr is really easy to use! I was able to start deduping within minutes of requesting the trial. Try it, you won't be disappointed.

Robert MatthewsProduct Marketing Manager, Aptible

We have a big database and this app was able to analyze and locate duplicates with no setup. The results were ranked by confidence level allowing us to auto-merge. For others, we used the side-by-side compare feature to review and clean the data.

Vadim GringoltsCTO, Binary Tree

Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not.

Eric BenjaminSalesforce Administrator, WhoWhatWhy