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The Easiest way to Dedupe Salesforce

Harness the power of machine learning to eliminate duplicate leads, contacts and accounts in Salesforce. Get started with DataGroomr’s free 14-day trial which includes the ability to:

  • Find duplicates automatically
  • Conveniently merge duplicate records
  • Unified dashboard displays your org’s data quality
  • Deduplicate Salesforce import files
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Free 14-Day Trial

No Setup or Customization Required.

Data cleansing that's fast,
easy, accurate, and reliable


No need to set up complex rules or normalize data. DataGroomr’s algorithms for intelligent duplicate identification does all the work for you.


Conveniently merge duplicate records in standard and custom objects or even cross-object. Use the side-by-side display or merge en masse.


Ensure that your customer communications are getting where they need to go by verifying emails, phones and mailing addresses.


Want more control over duplicates and merges? Create your own merge and matching rules designed specifically for your data.


Salesforce users can see duplicate records directly in Lightning on any object page layout.


Leverage the import wizard to deduplicate, merge and append records while importing to Salesforce and export data from Salesforce.


Ensure that data quality and validity surpasses the competition. Standardize or normalize your data with our prebuilt transformation rules or create your own.


View your duplicates history in one intuitive, unified view. Configure easy-to-use modules to monitor insights most important to your organization.


Set it and forget it. Automate merges, reports and much more using the built in Scheduler.

Here’s what real Salesforce users are saying about DataGroomr!

We've been able to dedupe our Salesforce environment with very little effort. In addition, we can now prevent future duplicates by importing records using the solution. The support team is great and the set up is friction-free.

Damon TompkinsSVP Americas, Thycotic Software

Finally, an easy to use tool to get rid of duplicates in Salesforce that doesn’t cost the earth. No longer will I have to mess around with duplicate rules, CSV exports, and all the cumbersome manual merge activities.

Gemma TelferMarketing Manager, CluePoints

The beauty of what they’ve done is in the machine learning,” Lisa elaborated. “The way you make those choices is remembered. Every time I make choices within the DataGroomr app, it gets smarter.

Lisa HicksChief Strategy Officer, Valeo Strategy

We were aware we needed a cost-effective substitute to handle what we do. DataGroomr was vetted against a series of other tools. They’re knocking it out of the park.

Russ PassigSenior Principal Engineer, Business Systems, JW Player

I like that you can create your own custom logic in regards to master record selection and what is considered a duplicate. Each company has a different idea on what should be a duplicate and what should not. I also like that you can see the history of what you have done. It’s simple and easy to use.

Katrina LawrenceBusiness Technologist and IT Manager, Exhibitions & Events Australia

The solution works so easily out of the box. I didn’t have to program anything. It tells me how many duplicates I have and I can easily go through them one by one or merge them all automatically if I am confident in the suggested matches, just with the click of a button.

Tova StrossSalesforce Administrator, Israel EMS Foundation

I’ve tried a few other deduplication apps for Salesforce and have to say, DataGroomr is really easy to use! I was able to start deduping within minutes of requesting the trial. Try it, you won't be disappointed.

Robert MatthewsProduct Marketing Manager, Aptible

We have a big database and this app was able to analyze and locate duplicates with no setup. The results were ranked by confidence level allowing us to auto-merge. For others, we used the side-by-side compare feature to review and clean the data.

Vadim GringoltsCTO, Binary Tree

Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not.

Eric BenjaminSalesforce Administrator, WhoWhatWhy

Salesforce Deduplication
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