Powerful Verification App Applies AI for Quick & Consistent Data Accuracy
Ensuring that the data you have is the correct data is a daily quest every organization struggles with. According to a report from PwC, In data we trust: Living up to the credo of the 21st century, 86% of executives surveyed reported that their companies “are in a race to extract value from data.” That value is only possible if the data is accurate. Helping organizations across industries to keep their data clean has been our mission since we started DataGroomr. Every day, we work on improving how data is cleaned and managed. Through the power of AI, we’ve engineered DataGroomr to be the easiest app on the Salesforce AppExchange for data deduplication. And now, we have exciting news!
Introducing DataGroomr Verify
We’ve taken our passion for clean data one step further and developed DataGroomr Verify Our new app – being offered for FREE – is a standalone Salesforce component available on Salesforce AppExchange that allows users to evaluate the quality of all contact information quickly and easily.
The free Verify app ensures accuracy in your data by identifying discrepancies in your
- Phone numbers
- Email addresses
- Mailing addresses
Check out our video that’s all about Verify.
This type of data quality management is more important than ever. According to a report from McKinsey Global Institute, data-driven organizations are 23% times more likely to acquire new customers, as well as being six times as likely to retain those new customers.
Forrester corroborates these facts, finding that when organizations rely on data management tools to make decisions, they are 58% more likely to beat revenue goals than non-data-driven companies. In addition, these digital-first businesses are 162% more likely to outperform revenue goals than those with outdated architectures.
Out-of-date, mistyped, duplicate, or incorrectly allocated metadata can lead to inaccurate ‘analysis’ and ultimately a loss of customer trust, according to data from Loqate. Each year, consumer data degrades on average by 13%, and business data by 37%, while more than 50% of firms state that poor quality location data is one of the biggest inhibitors to their ability to leverage location intelligence.
The bottom line on becoming a data-driven organization is that whether data is new or historic, it needs to be verified and enriched at the point-of-entry and on an ongoing basis once inside your database. The solution is for companies to develop deep partnerships with suitable vendors to fill the gaps generated by the introduction of new data.
Why You Should Implement a Reliable Way to Assure Data Verification
Data verification is crucial for maintaining data quality. Especially when implementing cloud migrations, which result in data being pulled from different platforms and ecosystems, companies need to prioritize the validity and quality of data.
Your customer data, especially phone, address and email records, are key data attributes needed to create and maintain a golden customer record. Data on customer location, what they buy, and how they are targeted for advertising by those that want to sell to them, drives company strategy. Complicating the collection of this data is that consumers don’t exist solely on one channel. As demand for seamless digital experiences grows, more consumers want to choose how they communicate and engage with businesses.
Brands need to keep up with demand and reach customers where they are by investing in high-value channels like SMS text messaging, email, and social media marketing. Ninety-one percent of consumers are interested in signing up for texts, but not all businesses offer it yet. When it comes to email marketing, 85% of the US population are active email users. Yet, only 10% of email addresses collected by businesses are accurate. Further, just a 1% increase in unverified email addresses in your database can cause your email deliverability to drop by 10%.
Clean data is essential for analysis, insights and strategy-building. While enterprises use address, phone and email data to gather insights or develop strategies, doing so without adding a layer of data verification into their data fabric guarantees the data that gets collected is unverified and basically unusable as a result.
A DataGroomr Strategy for Maintaining Data Quality
Data verification is an ongoing process that should start after data migration and continue during data entry and analysis. Whether cleaning existing data or importing data in bulk, verification will enable you to deliver the best experience for your customers.
DataGroomr Verify empowers you to ensure that the data in your database and the data you gather is as accurate as possible. By relying on our advanced algorithms to weed out invalid contacts, users can minimize human and instrument errors, including those which arise during data processing.
For bulk verification, the Verify App includes access to DataGroomr’s Brushr tool, which enables users to verify multiple records at once or run a Mass Verification to check all data. Additional features are possible with Verify include the following:
- COMPREHENSIVE DATA VALIDATION
Verify provides a thorough verification process that checks email addresses, phone numbers, and postal addresses for accuracy and validity, reducing the risk of errors and improving the quality of your customer data.
- ON-DEMAND AND REAL-TIME VERIFICATION
With Verify’s on demand and real-time verification feature, you can instantly validate customer information when it is entered, ensuring that only accurate data is saved in your Salesforce database.
- LIGHTNING COMPONENT
Real-time email verification for emails, phones and addresses with an easy-to-use Lightning component. On-demand refresh of verification status with a single click.
- BATCH VERIFICATION
Easily cleanse your existing data by running batch verification processes that quickly identify and correct invalid or outdated information.
Confidence in Contacts Builds Business
DataGroomr Verify gives sales teams the confidence that they are working with up-to-date and reliable data. As a result, the leads they follow can lead to higher conversion rates. Enhancing organizational operations through improved data quality helps to reduce costs associated with returned shipments and failed deliveries, and to optimize onboarding, sales outreach, and checkout experiences.
Reliable data supports business growth in the following ways:
- Increased delivery rates
- Decreased bounce rates
- Less stress and wasted time
Enhance Organizational Operations
Improve operations across your organization. Save costs on returned shipments and failed deliveries and optimize onboarding, sales outreach, and checkout experiences.
Increase Conversions
The improved customer satisfaction and loyalty that results from connecting with the correct contacts means you convert on more outreach.
Add Agility & Integration
You’ll be able to enhance your data analytics by capturing demographic and location data. Native to Salesforce, the DataGroomr Verify app eliminates the need to export and import to achieve data validation.
DataGroomr Verify is another powerful way that we are constantly improving the quality of data across multiple industries. Through the DataGroomr app, you get access to powerful AI algorithms in your system that identify and eliminate duplicates within Salesforce and during imports. Now, with Verify, you get the added assurance that the data you have is starting with the right contacts.
Get the power to verify contact data in your Salesforce by getting DataGroomr Verify today!
