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DataGroomr Announces Updates to its Deduplication App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

By May 28, 2021January 30th, 2022No Comments

DataGroomr’s customers can now benefit from its new Brushr tool to validate addresses

PHILADELPHIA, PA, May 28, 2021 – DataGroomr has updated its DataGroomr app on Salesforce AppExchange with a new tool called Brushr, which provides data validation specifically to confirm Salesforce record data, such as email, phone numbers and mailing addresses.

Built with AI technology, this new feature enables data validation for select fields. DataGroomr, available on Salesforce AppExchange, applies machine learning for the deduplication process. Most processes require filters or are rules based. Founded by Steve Pogrebivsky and Ben Novoselsky in 2020, DataGroomr applies machine learning algorithms so that businesses of any size can easily improve the quality and reliability of their customer data.

“The prospect of being able to use machine learning to enhance data integrity ensures that leads and contacts can be accurately portrayed and pursued by sales,” commented Steve Pogrebivsky, DataGroomr president. “That accuracy helps businesses grow.”

Data validation is a hot-button issue for any business that maintains a CRM system. According to Salesforce, poor quality data cost businesses around $700 billion a year, or 30 percent of the average company’s revenue. Sales reps spend nearly a quarter of their time researching incomplete data. A recent Salesforce study found that the average customer’s database contains nearly 90 percent incomplete contacts, with more than 25 percent being duplicates.

“We are excited that DataGroomr is continuing to innovate on AppExchange as they continue to apply machine learning technology to ensure data quality for users,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”

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About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 6,000 solutions, 9 million customer installs and 117,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.  

About DataGroomr

DataGroomr is the only app on the Salesforce AppExchange to apply machine learning algorithms so that businesses of any size can easily improve the quality and reliability of their Salesforce data. By simplifying the approach to deduplicating Salesforce with an intuitive dashboard and comprehensive merge capability, DataGroomr empowers companies to take advantage of everything Salesforce has to offer without pain.

Kellyann Zuzulo